BS Media and Communication Studies
BS Media and Communication Studies — 4 years — 8 semesters, 124–140 credit hours. Campus: Cantt & Raiwind (both campuses). Intakes: Spring (February) and Fall (September).
Overview
BS Media and Communication Studies — 4 years — 8 semesters, 124–140 credit hours. Campus: Cantt & Raiwind (both campuses). Intakes: Spring (February) and Fall (September).
Courses by Semester
Tap a semester to see its courses.
Semester 1
| Subject | Course Type |
|---|---|
| Writing & Reading for Impact | General Education |
| Creative Designing with AI Tools | General Education |
| AI Integrated ICT | General Education |
| AI Powered Functional English | General Education |
| AI Embedded Entrepreneurship | General Education |
| Introduction to Mass Communication | Major/Core |
Semester 2
| Subject | Course Type |
|---|---|
| Optimizing Health & Nutrition with AI | General Education |
| Data Analysis for Informed Decision-Making | General Education |
| Islamic Studies / Ethics and AI Morality | General Education |
| Understanding Human Psychology With AI | General Education |
| Mass Media in Pakistan | Major/Core |
| Introduction to Digital Media | Major/Core |
Semester 3
| Subject | Course Type |
|---|---|
| Mathematical Problem Solving with AI | General Education |
| Civic and Community Engagement | General Education |
| Fehm-e-Quran I | General Education |
| Pakistan: Ideology & Constitution | General Education |
| Introduction to Advertising & Public Relations | Major/Core |
| Basics of Media Production | Major/Core |
| Media & Information Literacy | Major/Core |
Semester 4
| Subject | Course Type |
|---|---|
| Fehm-e-Quran II | General Education |
| Pakistan Studies | General Education |
| Fundamentals of News Reporting | Major/Core |
| Communication Theories | Major/Core |
| News Production & Current Affairs | Major/Core |
| Media Ethics & Laws in Pakistan | Major/Core |
| Technology & Society | Interdisciplinary/Allied |
Semester 5
| Subject | Course Type |
|---|---|
| Sub-Editing and Page Designing | Major/Core |
| Development Support Communication | Major/Core |
| Data Journalism | Major/Core |
| Op-ed Writing | Major/Core |
| AI & Data Analytics in Media | Interdisciplinary/Allied |
| Introduction to Cultural Studies | Interdisciplinary/Allied |
Semester 6
| Subject | Course Type |
|---|---|
| Advanced Production Techniques | Major/Core |
| Graphic Design & Animation | Major/Core |
| Communication Research Methods | Major/Core |
| Social Media Analytics & Metrics | Major/Elective |
| Digital Campaign Strategies | Major/Elective |
| Public Policy & Governance | Interdisciplinary/Allied |
Semester 7
| Subject | Course Type |
|---|---|
| Documentary Production | Major/Core |
| Conflict & Crisis Communication | Major/Core |
| Mobile Journalism | Major/Elective |
| Podcasting: Production & Distribution | Major/Elective |
| Investigative Reporting | Major/Elective |
| Internship | Internship/Field Experience |
Semester 8
| Subject | Course Type |
|---|---|
| Media Enterprise Management | Major/Core |
| Media Advocacy | Major/Core |
| Content Creation for Advertising | Major/Elective |
| Web Content Production & Management | Major/Elective |
| Capstone | Capstone Project |
Fees & Scholarship
| Cantt Campus tuition / semester | Rs 200,000 |
| Raiwind Road tuition / semester | Rs 200,000 |
| Application fee | Rs 5,000 (one-time) |
| Registration fee | Rs 25,000 (one-time) |
Scholarship & Study Loan
- Work-Based Scholarship available
- Study Loan available
Work-Based Scholarship (WBS): work 10 hours/week online for 40% off (payable Rs 120,000/sem) or 5 hours/week for 20% off. Earned by working — not by marks.
Study Loan: an additional 40% study loan brings the payable amount to ~Rs 72,000/semester. Repaid after the student starts earning, in 6 instalments under a signed undertaking.
Admission Requirements
Eligibility: 40%
Campus: Cantt & Raiwind (both campuses)
One-time admission & application fee: Rs 30,000 (registration Rs 25,000 + application Rs 5,000).
Career Prospects
Offerings: Diverse range of industries. Preparation: Comprehensive program for media and communications roles. Potential Paths: Journalism, broadcasting, digital media, public relations, advertising, social media, content creation, film, television, media research, education.
Industries and Roles
- Media and Entertainment: Content creation for TV, film, streaming, social media.
- Digital Marketing: Strategies, content for online campaigns, social media.
- Public Relations: Crafting narratives, media management, image shaping.
- Journalism: Reporting, investigating, news communication.
- Advertising and Branding: Creative campaigns for products, services, brands.
- Publishing: Content editing, production, distribution for various mediums.
- Social Media Management: Building online communities, content strategy.
- Broadcasting: Radio/TV program production, news, entertainment.
- Film and Video Production: Directing, producing, editing content.
- Content Creation: Multimedia content for websites, blogs, podcasts.
Why Study at USA?
Student Success Stories
CEO of ARK Production, known for leadership in media.
Abdullah Khan
Charismatic Program Host on Express News.
Syed Muzammil Shah
Accomplished journalist focusing on social issues and women's rights.
Anam Lodhi
Assignment Editor at ARY News, skilled in investigative reporting.
Daniyal Riaz
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