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University of South Asia is a philosophy, a concept, and an ideology that revolves around the phenomenon of “Change for Better.” USA believes that we should continuously upgrade ourselves to keep pace with ever changing demands of human development. We believe that problems in the society must be identified; solutions planned and innovative programs introduced to implement the solutions without any lapse. It is our conviction that even the ongoing academic programs must be kept under microscopic analysis and the curriculum be made a living entity with a built in phenomena of improvement and perfection. USA is determined to bring advancement in every aspect of human learning.


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I received stimulating learning beyond textbooks and classrooms.

Tariq Minhas (BBA Honors 2008), Network Manager Lead, Barnet Healthcare, UK.

My teachers challenged me to attempt more than what was required to obtain qualifications.

Fahad Qadir (MBA 2004) , Director Public Affairs and Communications, Pakistan and Afghanistan Region, Coco Cola.

The master’s program at USA taught me how to work well in groups and helped me to identify my strengths and weaknesses in the work environment. It also challenged me intellectually, because I took classes outside my majors and comfort zone.

Dr. Iffat Chaudhry (MBA 2004-06) , 0ssistant Professor, Gulf Higher Education Sector, UAE.

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