Bachelor of Visual Communication Design
Bachelor of Visual Communication Design — 4 years — 8 semesters, 124–140 credit hours. Campus: Cantt & Raiwind (both campuses). Intakes: Spring (February) and Fall (September).
Overview
Bachelor of Visual Communication Design — 4 years — 8 semesters, 124–140 credit hours. Campus: Cantt & Raiwind (both campuses). Intakes: Spring (February) and Fall (September).
Courses by Semester
Tap a semester to see its courses.
Semester 1
| Subject | Course Type |
|---|---|
| Writing & Reading for Impact | General Education |
| Creative Designing with AI Tools | General Education |
| AI Integrated ICT | General Education |
| AI Powered Functional English | General Education |
| AI Embedded Entrepreneurship | General Education |
| Drawing and Visual Thinking | Major/Core |
Semester 2
| Subject | Course Type |
|---|---|
| Optimizing Health & Nutrition with AI | General Education |
| Data Analysis for Informed Decision-Making | General Education |
| Islamic Studies / Ethics and AI Morality | General Education |
| Understanding Human Psychology With AI | General Education |
| Design Fundamentals | Major/Core |
| Color Theory and Application | Major/Core |
Semester 3
| Subject | Course Type |
|---|---|
| Mathematical Problem Solving with AI | General Education |
| Civic and Community Engagement | General Education |
| Fehm-e-Quran I | General Education |
| Pakistan: Ideology & Constitution | General Education |
| History of Art and Design | Major/Core |
| Typography I | Major/Core |
| Digital Tools for Visual Communication | Major/Core |
Semester 4
| Subject | Course Type |
|---|---|
| Fehm-e-Quran II | General Education |
| Pakistan Studies | General Education |
| Visual Communication Studio I | Major/Core |
| Photography and Image Making | Major/Core |
| Illustration and Storytelling | Major/Core |
| Layout and Composition for Print and Screen | Major/Core |
Semester 5
| Subject | Course Type |
|---|---|
| Visual Communication Studio II | Major/Core |
| Branding and Identity Design | Major/Core |
| UI/UX Design and Figma Workflows | Major/Core |
| Motion Graphics and Kinetic Typography | Major/Core |
| Packaging Design | Major/Core |
| Consumer Psychology for Designers | Interdisciplinary/Allied |
Semester 6
| Subject | Course Type |
|---|---|
| Visual Communication Studio III | Major/Core |
| Web and Interactive Media Design | Major/Core |
| 2D/3D Animation for Designers | Major/Core |
| Advertising Design and Campaign Strategy | Major/Core |
| Publication and Editorial Design | Major/Core |
| Digital Marketing and Social Media Strategy | Interdisciplinary/Allied |
Semester 7
| Subject | Course Type |
|---|---|
| Visual Communication Studio IV | Major/Core |
| AR/VR and Extended Reality Design | Major/Core |
| Design Research and User Testing | Major/Core |
| Sustainable and Social Impact Design | Major/Core |
| Design Entrepreneurship and Freelance Studio | Interdisciplinary/Allied |
| Data Visualization and Infographics | Interdisciplinary/Allied |
Semester 8
| Subject | Course Type |
|---|---|
| Portfolio, Professional Practice and Design Exhibition | Major/Core |
| Art Direction and Creative Leadership | Major/Core |
| Internship / Field Experience | Internship / Field Experience |
| Capstone / Degree Project | Capstone Project |
Fees & Scholarship
| Cantt Campus tuition / semester | Rs 200,000 |
| Raiwind Road tuition / semester | Rs 200,000 |
| Application fee | Rs 5,000 (one-time) |
| Registration fee | Rs 25,000 (one-time) |
Scholarship & Study Loan
- Work-Based Scholarship available
- Study Loan available
Work-Based Scholarship (WBS): work 10 hours/week online for 40% off (payable Rs 120,000/sem) or 5 hours/week for 20% off. Earned by working — not by marks.
Study Loan: an additional 40% study loan brings the payable amount to ~Rs 72,000/semester. Repaid after the student starts earning, in 6 instalments under a signed undertaking.
Admission Requirements
Eligibility: 40%
Campus: Cantt & Raiwind (both campuses)
One-time admission & application fee: Rs 30,000 (registration Rs 25,000 + application Rs 5,000).
Related Programs
Bachelor of Architecture
- Work-Based Scholarship available
- Up to 40% Study Loan available
Bachelor of Building Design and Construction
- Work-Based Scholarship available
- Up to 40% Study Loan available
Bachelor of Fashion Design
- Work-Based Scholarship available
- Up to 40% Study Loan available