UndergraduateFaculty of Management Sciences

BBA Operations & Supply Chain Management

This program is built for the AI era, where operations professionals must use AI, data, systems, and digital tools to improve efficiency, reduce cost, and manage supply chains. As AI reshapes manufacturing, retail, logistics, and…

Overview


This program is built for the AI era, where operations professionals must use AI, data, systems, and digital tools to improve efficiency, reduce cost, and manage supply chains. As AI reshapes manufacturing, retail, logistics, and services, students who understand operations can help businesses manage inventory, delivery, procurement, processes, and customer fulfillment. From the first semester, students learn Applied AI and Prompt Engineering, Content Writing, Visual Content Creation, Digital Marketing, and No-Code Web and Mobile App Development using GitHub Copilot. This means students do not wait until graduation to become useful. After the first semester, they can begin working on online platforms, create business content, design visuals, build websites, support ecommerce operations, manage product listings, and use social media to find clients. Every BBA specialization also prepares students for an entrepreneurial journey by helping them understand systems, suppliers, inventory, delivery, pricing, quality, and customer experience. This is not just a BBA. It is a university-supported pathway to become a future-ready operations professional, digital earner, and entrepreneur who can use AI, systems, and execution to improve business performance.

Key Features

  • Smart Operations & Supply Chain OptimizationFocuses on automation, predictive maintenance, and logistics efficiency to streamline business processes.
  • Hands-On Experience with AI ToolsUtilizes ERP systems, forecasting algorithms, and real-time data simulations to support intelligent decision-making and workflow improvements.
  • Industry-Relevant Career OpportunitiesPrepares students for roles in manufacturing, logistics, e-commerce, and global sourcing within agile and tech-driven business environments.
  • Agile Systems & Risk-Responsive PlanningEquips students to manage inventory, procurement, and supplier risk with AI-powered insights for resilient, scalable supply chain ecosystems.

Courses by Semester


Tap a semester to see its courses.

Semester 1
Subject Course Type
Writing & Reading for Impact General Education
Creative Designing with AI Tools General Education
AI Integrated ICT General Education
AI Powered Functional English General Education
AI Embedded Entrepreneurship General Education
Principles of Management Major/Core
Semester 2
Subject Course Type
Optimizing Health & Nutrition with AI General Education
Data Analysis for Informed Decision-Making General Education
Islamic Studies / Ethics and AI Morality General Education
Understanding Human Psychology With AI General Education
Organizational Behavior Major/Core
Principles of Accounting Major/Core
Semester 3
Subject Course Type
Mathematical Problem Solving with AI General Education
Civic and Community Engagement General Education
Fehm-e-Quran I General Education
Pakistan: Ideology & Constitution General Education
Financial Accounting Major/Core
Business Communication HEI-Decided Core
Digital Literacy and Emerging Tech Trends Interdisciplinary
Semester 4
Subject Course Type
Fehm-e-Quran II General Education
Pakistan Studies General Education
Business Finance Major/Core
Principles of Marketing Major/Core
Entrepreneurship and Innovation HEI-Decided Core
Management Information System HEI-Decided Core
Managerial Economics Interdisciplinary
Semester 5
Subject Course Type
Marketing Management Major/Core
Financial Management Major/Core
Human Resource Management Major/Core
Business Ethics HEI-Decided Core
Corporate Law Interdisciplinary
Semester 6
Subject Course Type
Digital Transformation and Innovation HEI-Decided Core
Leadership in the Digital Age HEI-Decided Core
SDGs Interdisciplinary
Demand Planning and Forecasting Specialization/Elective
Inventory Management Specialization/Elective
Semester 7
Subject Course Type
Business Research Methods Major/Core
AI in Business Major/Core
Business & Management Relevant Certification HEI-Decided Core
Procurement Specialization/Elective
Transportation Management Specialization/Elective
Semester 8
Subject Course Type
Strategic Management HEI-Decided Core
Supply Chain Analytics Specialization/Elective
Supply Chain Risk Management Specialization/Elective
Capstone Project Capstone Project
Internship / Field Experience Field Experience

Fees & Scholarship


Tuition / semesterRs 200,000
Admission and Registration FeeRs 30,000 (one-time)

The Admission and Registration Fee is a one-time charge and becomes payable only after you receive your provisional admission offer. Nothing is payable to submit an application.

Scholarship & Study Loan

  • Work-Based Scholarship available
  • Study Loan available

Work-Based Scholarship (WBS): work 10 hours/week online for 40% off (payable Rs 120,000/sem) or 5 hours/week for 20% off. Earned by working — not by marks.

Study Loan: an additional 40% study loan brings the payable amount to ~Rs 72,000/semester. Repaid after the student starts earning, in 6 instalments under a signed undertaking.

How the Scholarship Works

Admission Requirements


Duration, Credit Hours, and Program Structure

The BBA – Operations and Supply Chain Management is a four-year undergraduate program spread over eight regular semesters with 130 credit hours. Its structure includes 34 credit hours of General Education, 33 credit hours of Mandatory Core courses, 27 credit hours of HEI-decided core courses, 12 credit hours of Interdisciplinary/Allied courses, 18 credit hours of Specialization/Electives, 3 credit hours of Internship/Field Experience, and 3 credit hours of Capstone Project.

Read the Admission Guidelines

Career Opportunities


Ecommerce operations and listing support

Product catalog and content services

Website support for trading businesses

Inventory reports for small businesses

Supply chain and operations roles

Why Study at USA?


Student Success Stories

Learning ERP systems and AI-based forecasting helped me secure a role in supply chain planning at a major textile exporter in Faisalabad

Hassan Rehman

The hands-on experience in predictive maintenance and logistics automation led me to join an e-commerce giant’s operations team in Lahore.

Eman Tahir

This program gave me the skills to optimize procurement and supplier risk. I'm now managing global sourcing for a tech startup in Karachi.

Fahad Rana

Frequently Asked Questions


Why should I choose BBA - Operations and Supply Chain Management?

You should choose this specialization if you want to understand how products, services, suppliers, inventory, logistics, ecommerce operations, and delivery systems work. It is practical, business-focused, and highly relevant because every organization needs people who can improve efficiency, reduce delays, control costs, and satisfy customers.

What will I learn from the first semester?

From the first semester, you start building communication, ICT, design, entrepreneurship, management, and AI-supported learning skills. These early courses help you create content, prepare professional documents, use digital tools, understand basic business systems, and begin developing a practical portfolio.

Can I start building practical work early?

Yes. Students can begin with safe beginner-level work such as ecommerce support, product listings, content writing, visual creation, website support, basic operational reporting, social media support, and family business improvement tasks. The program encourages practical confidence while keeping expectations realistic.

How is this different from a traditional BBA?

This BBA is specialization-focused and connects business education with supply chain, logistics, procurement, inventory, operations analytics, and responsible AI-supported tools. Students do not only study theory; they work on reports, dashboards, forecasting, supplier comparisons, process maps, internship, certification, and capstone-based applied learning.

Is freelancing possible in this specialization?

Yes, but it should be approached realistically. Early freelancing may come from content, listings, websites, dashboards, product catalogs, ecommerce support, and operational documentation. As students progress, they can move toward more specialized analytics, procurement, inventory, and logistics support.

What types of organizations need supply chain graduates?

Retail businesses, ecommerce companies, manufacturing firms, logistics providers, courier networks, warehouses, hospitals, NGOs, distribution companies, trading businesses, and service organizations all need operations and supply chain skills.

What makes this program future-ready?

It combines business foundations with operations, data analysis, forecasting, inventory, procurement, transportation, analytics, risk management, dashboards, digital tools, and AI-supported decision-making. These skills are useful in both local and global markets.

Who is eligible to apply?

Students with HSSC, Intermediate, A-Level, or an equivalent qualification involving at least 12 years of schooling may apply if they have at least 50% marks and meet University verification requirements.

Can students from science, computer science, humanities, or commerce apply?

Yes. The program is open to eligible students from business, commerce, humanities, science, computer science, and other HSSC or equivalent backgrounds, subject to University admission policy and document verification.

Is an entry test or interview required?

No entry test or interview is mentioned as a mandatory requirement in the provided HEC BBA source for this program. Admission follows the University-approved process unless an updated official requirement is notified.

Can awaiting-result students apply?

Awaiting-result students may be considered provisionally according to University rules. Final admission is confirmed after the final result, equivalence where applicable, eligibility verification, and fee-related requirements are completed.

Is equivalence required for O/A-Level or foreign qualifications?

Yes. Students with O/A-Level, foreign board, or foreign qualifications must provide equivalence from the relevant authority, normally IBCC for school-level qualifications, according to University rules.

Is credit transfer or lateral entry possible?

Credit transfer or lateral entry may be considered only under HEC and University rules, subject to relevant qualification, seat availability, course matching, CGPA or marks, departmental review, and approval.

What is the total duration of the program?

The normal duration is four years, divided into eight regular semesters. Maximum duration and any extension are subject to applicable HEC and University semester rules.

How many credit hours are required?

The program requires 130 credit hours in total, including general education, core business courses, HEI-decided core courses, interdisciplinary courses, specialization electives, internship, and capstone project.

What makes the specialization part important?

The specialization includes six Operations and Supply Chain Management courses: Demand Planning and Forecasting, Inventory Management, Procurement, Transportation Management, Supply Chain Analytics, and Supply Chain Risk Management. These courses give the BBA a practical supply chain direction.

Does the program include internship and capstone project?

Yes. The internship provides supervised exposure to a real or approved professional environment, while the capstone project helps students solve a practical operations or supply chain problem under faculty supervision.

What is the semester fee for this program?

The current approved semester fee for Business undergraduate programs is PKR 100,000 per semester, subject to official admission/enrollment confirmation and University policy.

Are merit scholarships available?

Yes. Undergraduate merit scholarship slabs may include 40% for 90% and above, 35% for 80 to 89%, 30% for 70 to 79%, and 20% for 60 to 69%, subject to verification and University policy.

Are kinship and alumni discounts available?

Yes. A 25% kinship discount and 50% alumni discount may apply, subject to verification, eligibility, continuation requirements, and University policy.

Related Programs


AI Career Counselling