University of South Asia Logo

BBA in Tourism & Hospitality Management

Degree Level
Undergraduate
Duration
4 Years
Semester Fee
Rs. 100,000
Registration Fee
Rs. 25,000
Application Fee
Rs. 5,000
Scholarships
Apply Now

Program Overview

The global tourism industry is worth over $9 trillion — and it’s becoming more personalized, tech-driven, and data-centered than ever. This program trains you to manage hotels, resorts, airlines, and travel platforms using smart systems and AI analytics. You’ll learn from hospitality veterans and digital travel consultants who blend service excellence with operational intelligence. With training in guest experience design, event planning, and destination marketing, you’ll graduate ready to thrive in one of the world’s most people-focused — and profitable — industries.

Key Features

  • AI-Enhanced Guest Experience Design
    Teaches students to apply AI in hotel operations, itinerary personalization, and sentiment analysis to elevate service quality.
  • Immersive Travel Tech Training
    Incorporates AR/VR tools, AI chatbots, and real-time marketing platforms for seamless, tech-enabled travel experiences.
  • Global Career Pathways in Hospitality
    Prepares graduates for roles in hotel management, luxury tourism, and resort operations across top hospitality brands and travel tech firms.
  • Smart Planning & Predictive Operations
    Uses AI for predictive occupancy, dynamic pricing, and customized service delivery, optimizing the end-to-end guest journey.

Admission Criteria

Fill admission form
Pay application fee Rs. 5,000
Appear in the admission test
Pass the test with 60% marks
Students who pass can join premium Educational program
Acceptance or rejection letter is issues
Last date for fee deposit is given
Admission of Students who don’t pay dues are cancelled.
Every Saturday and Wednesday admission test will be conducted.
Test will be conducted on computers.
Results will be announced the next day and informed to the students on WhatsApp and email.

Admission Process

  1. Fill out the admission form.
  2. Pay the application fee of Rs. 5,000.
  3. Appear for the admission test.
  4. Pass the test with a minimum of 60% marks.
  5. Students who pass the test can enroll in the premium educational program.
  6. An acceptance or rejection letter will be issued.
  7. The last date for fee deposit will be clearly indicated on the fee voucher.
  8. Admission will be canceled for students who do not pay the required dues by the deadline.
  9. Admission tests are conducted every Saturday and Wednesday.
  10. Tests will be conducted on computers.
  11. Test results will be announced the next day and communicated to students via WhatsApp and Email.

Program Curriculum

Student Success Stories

Thanks to AI-based guest analytics, I now manage operations at a five-star resort in Hunza with a focus on personalized experiences
Noor Fatima
Learning chatbot integration and predictive planning helped me land a role with a luxury cruise line’s digital guest services team.
Tania Tanveer
This program taught me to design AR-powered travel experiences. I now work in destination marketing for a global tourism brand in Dubai.
Hamza Khalid

FAQs

Graduates work in hotel management, travel tech, tourism planning, guest experience design, and luxury resort operations.

No, the program builds foundational knowledge before introducing advanced AI tools and real-world applications.

Yes, students engage with AI platforms, chatbot builders, AR/VR design software, and sentiment analysis tools for practical learning.

AI helps deliver hyper-personalized service, predict guest needs, optimize bookings, and enable immersive experiences through AR/VR.

Chatbot

Chat with
USA Agent

Welcome to University of South Asia! 🎓 How can I help you unlock your future today?

Chat with
USA Agent

POWERED BY UNIVERSITY OF SOUTH ASIA