BBA Digital Business & E-Commerce

AI, automation, online platforms, and digital payments are changing how companies reach customers and sell products. This program helps students understand business fundamentals and then apply digital tools, e- commerce strategy, CRM, marketing analytics, fintech payment systems, and web/mobile business applications to modern business growth.

In the first semester, students study writing and reading, creative design with AI tools, AI-integrated ICT, AI- powered functional English, AI-embedded entrepreneurship, and principles of management. This gives students early confidence in communication, design, digital productivity, business thinking, and idea development.

Yes. Students can begin building safe beginner portfolios through social media content, product visuals, website mockups, online store support, customer communication, presentations, and small digital business tasks. Actual earning depends on skill quality, effort, market demand, ethics, and client trust.

A traditional BBA develops general business understanding. BBA – Digital Business and E-Commerce keeps that foundation but adds stronger focus on online selling, customer experience, digital branding, CRM, AI- supported marketing, digital payments, e-commerce technologies, and entrepreneurship in platform-based markets.

After the first semester, students can start practicing content writing, AI-supported visual design, basic online communication, business presentations, product descriptions, social media support, and simple website or online store support. These beginner activities help them build confidence and practical portfolios while studying.

Yes. Students can explore freelancing and portfolio-building in safe beginner areas such as product content, online store support, digital branding visuals, social media content, CRM data organization, basic campaign reporting, and website/e-commerce support. Startup work is also possible through guided idea testing and business model development.

Graduates may pursue pathways such as e-commerce executive, digital business analyst, online store manager, CRM associate, digital operations coordinator, digital marketing performance analyst, marketplace support officer, startup founder, or family-business digital transformation assistant.

The program connects business education with e-commerce, AI-enabled digital marketing, CRM systems, online customer behavior, fintech payments, web/mobile business applications, and digital transformation. These areas are increasingly important for companies, startups, retail businesses, service providers, and family businesses moving online.

Students who have completed HSSC, A-Levels, or an IBCC-recognized equivalent qualification involving 12 years of schooling with at least 50% marks are eligible to apply, subject to document verification and University admission rules.

Yes. Students from any HSSC, A-Level, or equivalent background can apply if they meet the 12-year education requirement, minimum marks requirement, equivalence requirement where applicable, and University admission verification process.

No mandatory entry test or interview is required for this BBA program unless the University separately notifies a special admission procedure. Students should complete the online admission process, upload documents, and fulfill the eligibility requirements.

Yes. Awaiting-result students may apply and may be considered for provisional admission under University rules. Final admission is confirmed after submission of the final result, equivalence where applicable, required documents, and fee confirmation.

Yes. Applicants with O/A Level, foreign board, or foreign qualification backgrounds must provide equivalence from the relevant authority, normally IBCC for school-level equivalence. Admission may remain provisional until equivalence and academic eligibility are verified.

Relevant Associate Degree holders may be considered for a relevant bachelor pathway subject to CGPA, seat availability, scheme compatibility, departmental approval, and University rules. Non-relevant Level-5 qualification holders may require a 15-18 credit-hour bridging semester where applicable.

The normal duration is 4 years, completed over 8 regular semesters. The maximum duration is normally 6 years or 12 regular semesters, with any further extension subject to statutory approval and University rules.

The program requires 130 credit hours. Students complete General Education, core business courses, HEI- decided business courses, interdisciplinary/allied courses, Digital Business and E-Commerce specialization electives, internship/field experience, and capstone project requirements.

The breakup is 34 credits of General Education, 33 credits of Mandatory Core/Major courses, 27 credits of HEI- decided core courses, 12 credits of Interdisciplinary/Allied courses, 18 credits of specialization electives, 3 credits of Internship/Field Experience, and 3 credits of Capstone Project.

Students study communication, AI-enabled ICT, entrepreneurship, management, accounting, marketing, finance, HRM, research, AI in business, digital transformation, e-commerce and digital business, CRM systems, digital marketing analytics, fintech payment systems, web/mobile business applications, internship, and capstone work.

Yes. The roadmap includes a 3-credit Internship/Field Experience and a 3-credit Capstone Project. These components help students apply classroom learning to real or approved professional settings and practical digital business problems.

The current tuition fee for undergraduate Business programs is Rs. 100,000 per semester. The application and registration fee is Rs. 30,000. Other charges, if any, are payable according to the approved University fee schedule and official admission system.