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POWERED BY UNIVERSITY OF SOUTH ASIA
| Category of Candidates | Eligibility criteria |
| Intermediate Students |
|
| ADP Students (same discipline) |
|
| BA/ADP (Other discipline student) |
|
| Exiting from Bachelor of Studies in Media & Communication Studies with the Associate Degree |
|
The Bachelor of Studies in Media & Communication Studies is structured in accordance with the provisions of the HEC Undergraduate Education Policy V 1.1. and comprises of minimum 134 credit hours (including supervised internship and capstone) spread over 8 regular semesters.
Program Details
| Program Feature | Details |
| Program Duration (Min – Max) | 4 – 6 Years (Extendible for further 1 years with the approval of competent authority) |
| Semesters | 8 |
| Semester Duration |
|
| Course Load (per semester) | 15-18 credit hours for regular semesters Up-to 8 credit hours for summer semesters (for remedial/deficiency/failure/repetition courses only) |
Category-Wise Course List:
| Course Category | Number Of Courses | Credit Hours |
| General Education | 13 courses | 32 credit hours |
| Discipline Related Courses / Major | 28 courses | 84 credit hours |
| Interdisciplinary / Allied Courses | 4 courses | 12 credit hours |
| Internship | 1 course | 3 credit hours |
| Capstone | 1 course | 3 credit hours |
| Minimum Credit Hours | 134 |
To be eligible for the award of the Bachelor of Media & Communication Studies, students must fulfill the following minimum academic requirements:
| Course Type | No. of courses | Total Credit Hours |
| General Education | 13 | 32 |
| Major | 28 | 84 |
| Interdisciplinary Courses | 4 | 12 |
| Internship | 1 | 3 |
| Research Project | 1 | 3 |
| Total | 42 | 134 |
| Semester 1 | ||
| S.No | Subject Name | Credit Hours |
|---|---|---|
| 1 | Web Design and Development | 3 (3-0) |
| 2 | Digital Marketing | 3 (3-0) |
| 3 | Creative Design Suite | 3 (3-0) |
| 4 | Content Creation and Presentation | 3 (3-0) |
| 5 | To be Provided by University | 3 (3-0) |
| Semester 2 | ||
| S.No | Subject Name | Credit Hours |
| 1 | Introduction to Computing & Social Media Technologies | 3 (3-0) |
| 2 | Introduction to Mass Communication | 3 (3-0) |
| 3 | English Composition & Comprehension | 3 (3-0) |
| 4 | Mass Media in Pakistan | 3 (3-0) |
| 5 | News Reporting, Sub-Editing and Page Design | 3 (3-0) |
| 6 | Islamic Studies | 2 (2-0) |
| Semester 3 | ||
| S.No | Subject Name | Credit Hours |
| 1 | Social Psychology | 3 (3-0) |
| 2 | Communication & Interpersonal Skills | 3 (3-0) |
| 3 | Pakistan Studies | 2 (2-0) |
| 4 | National and International Affairs | 3 (3-0) |
| 5 | Conflict & Peace Journalism | 3 (3-0) |
| 6 | Media History, Press Laws and Ethics | 3 (3-0) |
| Semester 4 | ||
| S.No | Subject Name | Credit Hours |
| 1 | Introduction to Broadcast Media | 3 (3-0) |
| 2 | Principles of Public Relations | 3 (3-0) |
| 3 | Contemporary World Media | 3 (3-0) |
| 4 | Math/Statistics | 3 (3-0) |
| 5 | Political Science | 3 (3-0) |
| 6 | Journalistic Language (English & Urdu) | 3 (3-0) |
| Semester 5 | ||
| S.No | Subject Name | Credit Hours |
| 1 | Theories of Mass Communication | 3 (3-0) |
| 2 | Media Seminar | 3 (3-0) |
| 3 | Online Journalism | 3 (3-0) |
| 4 | Fundamentals of Advertising | 3 (3-0) |
| 5 | Introduction to Documentary and Short Film Production | 3 (3-0) |
| Semester 6 | ||
| S.No | Subject Name | Credit Hours |
| 1 | International Communication | 3 (3-0) |
| 2 | Development Communication/DSC | 3 (3-0) |
| 3 | Feature, Column & Editorial Writing/Opinion Writing | 3 (3-0) |
| 4 | Research Methods | 3 (3-0) |
| 5 | Organizational Behavior | 3 (3-0) |
| 6 | Citizen Journalism/ Community Media (Regional Mass Media) | 3 (3-0) |
| Semester 7 | ||
| S.No | Subject Name | Credit Hours |
| 1 | Specialization Elective -1 | 3 (3-0) |
| 2 | Specialization Elective -2 | 3 (3-0) |
| 3 | Video Editing | 3 (3-0) |
| 4 | Photo Journalism | 3 (3-0) |
| 5 | Gender and Media | 3 (3-0) |
| 6 | Introduction to Film, Theatre & Drama Studies | 3 (3-0) |
| Semester 8 | ||
| S.No | Subject Name | Credit Hours |
| 1 | Specialization Elective -3 | 3 (3-0) |
| 2 | Specialization Elective -4 | 3 (3-0) |
| 3 | Mass Media and Society | 3 (3-0) |
| 4 | Internship | 3 (3-0) |
| 5 | Project/Thesis | 3 (3-0) |
Digital Media Production, Journalism, Public Relations, Advertising, and Media Management.
