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Associate of Media and Communication Studies

Degree Level
ADP
Duration
2 years
Semester Fee
Rs. 200,000
Registration Fee
Rs. 25,000
Application Fee
Rs. 5000
Scholarships
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Program Overview

The Associate of Media and Communication Studies is a regular 2-year degree program which has been designed to equip the students with requisite knowledge and skills which would help them taking an early start of their professional career. So that they can earn their living and support their families too. With prominent faculty, state of the art labs and innovative teaching methodologies be providing the students with the opportunities to explore their maximum potential and sees opportunities both nationally and internationally.

Program Objectives

Upon successful competition of this degree the graduates will be able;
  • PO1
    To deliver a competitive and remarkable understanding of theoretical approach and advanced techniques of the diverse fields of the media.
  • PO2
    To develop and provide transferable skill sets, necessary for securing good position as professionals within media and communication fields.
  • PO3
    To demonstrate excellence in analytical and critical thinking abilities.
  • PO4
    To demonstrate proficiency in language and communication skills.
  • PO5
    To contribute emphatically in society at national and global level with well- researched and innovative thoughts.

Program Learning Outcomes (PLOs)

  • PLO 1:
    Theoretical and Technical Proficiency: Demonstrate a comprehensive understanding of theoretical approaches and advanced techniques in various media fields. Graduates will be able to apply both theoretical knowledge and technical skills across diverse media disciplines.
  • PLO 2:
    Transferable Skills Development: Develop and apply transferable skill sets essential for securing professional roles within media and communication fields. Graduates will possess practical skills that enhance their employability and adaptability in the media industry.
  • PLO 3:
    Analytical and Critical Thinking: Exhibit excellence in analytical and critical thinking abilities. Graduates will demonstrate strong analytical and critical thinking skills necessary for evaluating and creating media content.
  • PLO 4:
    Language and Communication Proficiency: Demonstrate proficiency in language and communication skills. Graduates will have advanced capabilities in both written and verbal communication tailored to various media platforms and audiences.
  • PLO 5:
    Societal Contribution: Contribute effectively to society at both national and global levels with well-researched and innovative thoughts. Graduates will be equipped to make meaningful contributions to society through thoughtful and innovative media practices.

Key Features

  • Comprehensive Curriculum
    Covers media theory, digital media production, journalism, media ethics, film studies, communication research, public relations, advertising, and media laws.
  • Hands-On Experience
    Practical skills through workshops, lab sessions, internships, and interactive projects using the latest industry tools and technologies.
  • Industry-Relevant Skills
    Critical analysis, audience understanding, multimedia production, digital media proficiency, communication, research, and project management skills.
  • Experienced Faculty
    Instructors with extensive academic and industry experience providing valuable insights and mentorship.
  • Research Opportunities:
    Rich research prospects including projects, independent studies, assistantships, and collaborations with industry.
  • State-of-the-Art Facilities
    Partnerships with leading media organizations providing internships, guest lectures, workshops, and industry-sponsored projects.
  • Strong Industry Linkages
    Partnerships with leading media organizations providing internships, guest lectures, workshops, and industry-sponsored projects.
  • Career Support
    Comprehensive career support including networking, internships, resume building, interview skills workshops, and job placement guidance.

Admission Criteria

  • The candidate must be intermediate or equivalent degree qualified.
  • Equivalence certificate from IBCC where required

Admission Process

  1. Fill out the admission form.
  2. Pay the application fee of Rs. 5,000.
  3. Appear for the admission test.
  4. Pass the test with a minimum of 60% marks.
  5. Students who pass the test can enroll in the premium educational program.
  6. An acceptance or rejection letter will be issued.
  7. The last date for fee deposit will be clearly indicated on the fee voucher.
  8. Admission will be canceled for students who do not pay the required dues by the deadline.
  9. Admission tests are conducted every Saturday and Wednesday.
  10. Tests will be conducted on computers.
  11. Test results will be announced the next day and communicated to students via WhatsApp and Email.

Program Structure Overview

Program Details

S.N. Program Feature Details
1 Program Duration (Min – Max) 2 – 4 Years
2 Semesters 4
3 Semester Duration 16 Weeks + 2 Weeks of Examination

Degree Completion Requirements

To be eligible for the award of the Associate of Media & Communication Studies, students must fulfill the following minimum academic requirements:

Course Type No. of courses Total Credit Hours
General Education 13 34
Major 11 30
Total 26 64

Program Curriculum

Semester 1
S.No Subject Name Credit Hours
1 QRE1001 – Mathematical Problem Solving with Data Analytics 3
2 ANH1001 – Creative Design and Digital Innovation 2
3 ICT1001 – Applications of ICT for Smart Learning 3
4 ENG1001 – Effective Communication in Digital World 3
5 SSC1001 – Psychology and Human Behaviour in the Digital Age 2
6 PAK1001 – Pakistan: Ideology & Constitution 2

Semester 2
S.No Subject Name Credit Hours
1 QRE1002 – Data Analysis for Informed Decision-Making 3
2 ENG1002 – Writing & Reading for Impact 3
3 RNE1001 – Islamic Studies / Ethics and AI Morality 2
4 ETR1001 – Entrepreneurship and Financial Literacy 2
5 CMS-1101 – Digital Media and Communication 3
6 CMS-1102 – Media and Society in the Digital Age 3

Semester 3
S.No Subject Name Credit Hours
1 NSC1001 – Modern Approaches to Health, Nutrition, and Wellbeing 3 (2+1)
2 CIV1001 – Civic and Community Engagement 2
3 CMS-1103 – Data-Driven News Reporting 3
4 CMS-2104 – Ethics and Law in the Digital Media Landscape 3
5 CMS-2201 – Broadcast Media in the Digital Era 3

Semester 4
S.No Subject Name Credit Hours
1 CMS-2105 – AI-Powered Feature Column and Editorial Writing 3
2 CMS-2401 – Conflict and Communication in Global Media 3
3 CMS-2202 – Advertising and Public Relations 3
4 CMS-2203 – Video Production and Editing for the Modern Creator 3
5 CMS-2106 – Journalistic Language 3

Student Success Stories

CEO of ARK Production, known for leadership in media.
Abdullah Khan
Charismatic Program Host on Express News.
Syed Muzammil Shah
Accomplished journalist focusing on social issues and women's rights.
Anam Lodhi
Assignment Editor at ARY News, skilled in investigative reporting.
Daniyal Riaz

Career Prospects

Offerings: Diverse range of industries. Preparation: Comprehensive program for media and communications roles. Potential Paths: Journalism, broadcasting, digital media, public relations, advertising, social media, content creation, film, television, media research, education.
Industries and Roles
  1. Media and Entertainment: Content creation for TV, film, streaming, social media.
  2. Digital Marketing: Strategies, content for online campaigns, social media.
  3. Public Relations: Crafting narratives, media management, image shaping.
  4. Journalism: Reporting, investigating, news communication.
  5. Advertising and Branding: Creative campaigns for products, services, brands.
  6. Publishing: Content editing, production, distribution for various mediums.
  7. Social Media Management: Building online communities, content strategy.
  8. Broadcasting: Radio/TV program production, news, entertainment.
  9. Film and Video Production: Directing, producing, editing content.
  10. Content Creation: Multimedia content for websites, blogs, podcasts.

FAQs

Digital Media Production, Journalism, Public Relations, Advertising, and Media Management.

  • Through individual and collaborative media projects, often partnered with industry professionals.
  • Via workshops, seminars, courses, interactive assignments, and group projects focusing on communication, teamwork, leadership, and creative thinking.
  • The Career Services Office helps with internship and job opportunities, interview preparation, and connections with media organizations.
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