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  • To transform students into marketing professionals by introducing them to challenging yet fascinating world of marketing.
  • To help students recognize the real marketing challenges of the modern world by making then understand the changing dynamics of marketplace and customers.
  • To foster collaborations among departments and communities.
  • To equip students with modern techniques enabling them to develop customer driving and innovating yet ethical marketing practices and strategies.
  • To give students a global prospective of marketing and making them aware of the latest developments in the field throughout the world.
  • To achieve a global recognition by contributing toward knowledge creation in the field of marketing through research and inquiry.
  • To achieve and surpass the education standards set by HEC to provide learning environment to students.

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