UndergraduateFaculty of Management Sciences

BBA – Digital Business and E-Commerce

BBA - Digital Business and E-Commerce — 4 years — 8 semesters, 124–140 credit hours. Campus: Cantt & Raiwind (both campuses). Intakes: Spring (February) and Fall (September).

Apply Now Fees & Scholarship

Overview

BBA - Digital Business and E-Commerce — 4 years — 8 semesters, 124–140 credit hours. Campus: Cantt & Raiwind (both campuses). Intakes: Spring (February) and Fall (September).

Courses by Semester

Tap a semester to see its courses.

Semester 1
Subject Course Type
Writing & Reading for Impact General Education
Creative Designing with AI Tools General Education
AI Integrated ICT General Education
AI Powered Functional English General Education
AI Embedded Entrepreneurship General Education
Principles of Management Mandatory Core / Major
Semester 2
Subject Course Type
Optimizing Health & Nutrition with AI General Education
Data Analysis for Informed Decision-Making General Education
Islamic Studies / Ethics and AI Morality General Education
Understanding Human Psychology With AI General Education
Principles of Accounting Mandatory Core / Major
Organizational Behavior Mandatory Core / Major
Managerial Economics Interdisciplinary / Allied
Semester 3
Subject Course Type
Mathematical Problem Solving with AI General Education
Civic and Community Engagement General Education
Fehm-e-Quran I General Education
Pakistan: Ideology & Constitution General Education
Principles of Marketing Mandatory Core / Major
Financial Accounting HEI-Decided Core
Business Law Interdisciplinary / Allied
Semester 4
Subject Course Type
Fehm-e-Quran II General Education
Pakistan Studies General Education
Business Finance Mandatory Core / Major
Marketing Management Mandatory Core / Major
Human Resource Management Mandatory Core / Major
Machine Learning Interdisciplinary / Allied
Digital Transformation and Innovation HEI-Decided Core
Semester 5
Subject Course Type
Financial Management Mandatory Core / Major
Managerial Accounting / Cost Accounting Mandatory Core / Major
Business Research Methods Mandatory Core / Major
AI in Business Mandatory Core / Major
Sustainable Development Goals (SDGs) Interdisciplinary / Allied
Semester 6
Subject Course Type
Strategic Management HEI-Decided Core
Digital Marketing HEI-Decided Core
E-Commerce and Digital Business HEI-Decided Core
E-Commerce Strategies and Technologies Specialization / Elective
Digital Marketing and Performance Analytics Specialization / Elective
Semester 7
Subject Course Type
Islamic Finance HEI-Decided Core
Quantitative Techniques for Business HEI-Decided Core
Business & Management Relevant Certification HEI-Decided Core
Artificial Intelligence in Digital Marketing Specialization / Elective
Customer Relationship Management (CRM) Systems Specialization / Elective
Semester 8
Subject Course Type
Management Information System HEI-Decided Core
Payment Systems and Fintech in E-Commerce Specialization / Elective
Web and Mobile App Development for Business Specialization / Elective
Capstone Project Capstone Project
Internship / Field Experience Field Experience

Fees & Scholarship

Cantt Campus tuition / semesterRs 200,000
Raiwind Road tuition / semesterRs 200,000
Application feeRs 5,000 (one-time)
Registration feeRs 25,000 (one-time)

Scholarship & Study Loan

  • Work-Based Scholarship available
  • Study Loan available

Work-Based Scholarship (WBS): work 10 hours/week online for 40% off (payable Rs 120,000/sem) or 5 hours/week for 20% off. Earned by working — not by marks.

Study Loan: an additional 40% study loan brings the payable amount to ~Rs 72,000/semester. Repaid after the student starts earning, in 6 instalments under a signed undertaking.

How the Scholarship Works

Admission Requirements

Eligibility: 50%

Campus: Cantt & Raiwind (both campuses)

One-time admission & application fee: Rs 30,000 (registration Rs 25,000 + application Rs 5,000).

Read the Admission Guidelines

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