MBA in Digital Marketing

Degree Level

Graduate, MBA

Duration

2 years

Semester Fee

Rs. 200,000

Registration Fee

Rs. 25,000

Application Fee

Rs. 5,000

Program Overview

With over 70% of global advertising now online, digital marketing has become one of the fastest-growing industries. This MBA trains you to master content strategy, performance analytics, paid media, and AI-driven customer segmentation. Taught by marketing heads, influencers, and agency leaders, the program blends creative campaign building with hard-core data analysis. You’ll run real ad campaigns, manage live budgets, and pitch ideas to actual clients. If you want to lead Pakistan’s digital economy or break into international brand strategy, this is your launchpad.

Key Features

Industry-Ready Marketing Skills

Covers SEO, content creation, social media strategy, and analytics with hands-on learning using top platforms.
AI-Driven Campaign Development

Trains students on tools like Google AI, Meta Ads, and ChatGPT to craft personalized, data-backed digital strategies.
Career Pathways Across Digital Roles

Prepares graduates for roles such as digital marketing manager, SEO expert, content strategist, and social media specialist.
Real-Time Optimization & Automation

Leverages AI for campaign automation, customer journey mapping, and performance enhancement in fast-moving markets.

Admission Process

1. Fill out the admission form.
2. Pay the application fee of Rs. 5,000.
3. Appear for the admission test.
4. Pass the test with a minimum of 60% marks.
5.Students who pass the test can enroll in the premium educational program.
6. An acceptance or rejection letter will be issued.
7. The last date for fee deposit will be clearly indicated on the fee voucher.
8. Admission will be canceled for students who do not pay the required dues by the deadline.
9. Admission tests are conducted every Saturday and Wednesday.
10.Tests will be conducted on computers.
11. Test results will be announced the next day and communicated to students via WhatsApp and email.

Program Curriculum

Student Success Stories

From SEO to Meta Ads, everything I learned at USA helped me land a role as a Digital Marketing Manager at a top Lahore agency.

Ayesha Tariq

Hands-on experience with AI tools like ChatGPT and Google Analytics boosted my freelancing career — I now manage campaigns for global clients.

Hamza Sheikh

The MBA taught me how to build data-driven strategies. Today, I lead social media for a major e-commerce brand in Karachi.

Sana Javed

FAQs

What makes the MBA in Digital Marketing at USA unique?

It blends marketing fundamentals with the latest AI tools, offering real-time, hands-on experience with platforms like Meta Ads, Google AI, and ChatGPT.

Are there internship or project-based opportunities?

Yes, the program includes industry collaborations, live projects, and internships with marketing firms and digital agencies.

What kind of careers can graduates expect?

Graduates can become digital marketing managers, SEO experts, content creators, analytics consultants, or run their own marketing startups.

Is this MBA suitable for professionals shifting into digital marketing?

Absolutely. The program is ideal for professionals looking to upskill in AI-driven marketing and build a strong digital presence.

Empowering Future Leaders at the University of South Asia . Where creativity and innovation meet dynamic, supportive learning, preparing youth to excel in their chosen professions.

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