BBA in Tourism & Hospitality Management

Degree Level

Undergraduate

Duration

4 Years

Semester Fee

Rs. 200,000

Registration Fee

Rs. 25,000

Application Fee

Rs. 5,000

Program Overview

The global tourism industry is worth over $9 trillion — and it’s becoming more personalized, tech-driven, and data-centered than ever. This program trains you to manage hotels, resorts, airlines, and travel platforms using smart systems and AI analytics. You’ll learn from hospitality veterans and digital travel consultants who blend service excellence with operational intelligence. With training in guest experience design, event planning, and destination marketing, you’ll graduate ready to thrive in one of the world’s most people-focused — and profitable — industries.

Key Features

AI-Enhanced Guest Experience Design

Teaches students to apply AI in hotel operations, itinerary personalization, and sentiment analysis to elevate service quality.
Immersive Travel Tech Training

Incorporates AR/VR tools, AI chatbots, and real-time marketing platforms for seamless, tech-enabled travel experiences.
Global Career Pathways in Hospitality

Prepares graduates for roles in hotel management, luxury tourism, and resort operations across top hospitality brands and travel tech firms.
Smart Planning & Predictive Operations

Uses AI for predictive occupancy, dynamic pricing, and customized service delivery, optimizing the end-to-end guest journey.

Admission Process

1. Fill out the admission form.
2. Pay the application fee of Rs. 5,000.
3. Appear for the admission test.
4. Pass the test with a minimum of 60% marks.
5.Students who pass the test can enroll in the premium educational program.
6. An acceptance or rejection letter will be issued.
7. The last date for fee deposit will be clearly indicated on the fee voucher.
8. Admission will be canceled for students who do not pay the required dues by the deadline.
9. Admission tests are conducted every Saturday and Wednesday.
10.Tests will be conducted on computers.
11. Test results will be announced the next day and communicated to students via WhatsApp and email.

Program Curriculum

Student Success Stories

Thanks to AI-based guest analytics, I now manage operations at a five-star resort in Hunza with a focus on personalized experiences

Noor Fatima

Learning chatbot integration and predictive planning helped me land a role with a luxury cruise line’s digital guest services team.

Tania Tanveer

This program taught me to design AR-powered travel experiences. I now work in destination marketing for a global tourism brand in Dubai.

Hamza Khalid

FAQs

What kind of jobs can I get after completing this program?

Graduates work in hotel management, travel tech, tourism planning, guest experience design, and luxury resort operations.

Do I need prior experience in hospitality or tourism?

No, the program builds foundational knowledge before introducing advanced AI tools and real-world applications.

Will I get hands-on experience with tourism tech tools?

Yes, students engage with AI platforms, chatbot builders, AR/VR design software, and sentiment analysis tools for practical learning.

How does AI enhance the hospitality experience?

AI helps deliver hyper-personalized service, predict guest needs, optimize bookings, and enable immersive experiences through AR/VR.

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