BBA in Luxury Brand Management

Degree Level

Undergraduate

Duration

4 Years

Semester Fee

Rs. 200,000

Registration Fee

Rs. 25,000

Application Fee

Rs. 5,000

Program Overview

Luxury is a multi-billion-dollar global business driven by image, experience, and exclusivity. This degree prepares you to manage high-end brands across fashion, hospitality, automotive, and lifestyle sectors. You’ll learn luxury marketing, customer psychology, and experiential design from brand strategists and industry professionals. With immersive case studies, product launches, and brand simulations, the program combines creativity with business acumen. In an industry where perception is everything, this degree turns you into a storyteller, strategist, and manager all in one.

Key Features

Hyper-Personalized Customer Engagement

Trains students in AI-powered customer profiling, loyalty modeling, and trend prediction to craft bespoke luxury experiences.
Fusion of Digital & Physical Luxury

Focuses on delivering seamless omnichannel strategies using AR/VR virtual stores, intelligent design tools, and predictive analytics.
Strategic Roles in Luxury Sectors

Prepares graduates for careers in brand strategy, CRM, and luxury retail, where digital precision meets high-touch service.
AI for Brand Integrity & Innovation

Equips students with tools for counterfeiting detection, supply chain traceability, and intelligent demand planning to uphold brand exclusivity.

Admission Process

1. Fill out the admission form.
2. Pay the application fee of Rs. 5,000.
3. Appear for the admission test.
4. Pass the test with a minimum of 60% marks.
5.Students who pass the test can enroll in the premium educational program.
6. An acceptance or rejection letter will be issued.
7. The last date for fee deposit will be clearly indicated on the fee voucher.
8. Admission will be canceled for students who do not pay the required dues by the deadline.
9. Admission tests are conducted every Saturday and Wednesday.
10.Tests will be conducted on computers.
11. Test results will be announced the next day and communicated to students via WhatsApp and email.

Program Curriculum

Student Success Stories

Studying at the University of South Asia helped me land a CRM role at a French luxury label. AI-driven customer profiling was a game-changer!

Areeba Khan

Thanks to immersive AR/VR modules, I now manage digital showrooms for a global luxury brand. The hands-on training was incredible!

Zain Ali

The AI-based loyalty modeling I learned helped me craft exclusive campaigns at a high-end fashion house in Dubai. Truly a career-defining degree

Hassan Javed

FAQs

What careers can I pursue after completing this BBA?

Graduates work in brand strategy, luxury retail, customer relationship management, and digital brand experiences.

Is prior experience with AI or digital tools required?

No, the program includes foundational training in AI, AR/VR, and digital analytics tailored for the luxury industry.

Does the program include real-world projects or internships?

Yes, students engage in live projects and internships with luxury brands to gain practical industry exposure.

How does this degree differ from a traditional BBA?

This specialized BBA blends core business principles with AI, luxury branding, digital experience design, and market trend prediction.

Empowering Future Leaders at the University of South Asia . Where creativity and innovation meet dynamic, supportive learning, preparing youth to excel in their chosen professions.

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