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Associate of Media and Communication Studies

Degree Level
Duration
2 years
Lahore Cantt Semester Fee
PKR 150,000
Raiwind Road Semester Fee
PKR 95,000
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Program Overview

The Associate of Media and Communication Studies program aims to provide students with comprehensive knowledge of media theories, practices, and emerging technologies. The program cultivates skilled professionals in communication, research, production, public relations, advertising, journalism, and digital media, fostering impactful storytelling and innovative content creation.

      Key Features

      • Comprehensive Curriculum
        Covers media theory, digital media production, journalism, media ethics, film studies, communication research, public relations, advertising, and media laws.
      • Hands-On Experience
        Practical skills through workshops, lab sessions, internships, and interactive projects using the latest industry tools and technologies.
      • Industry-Relevant Skills
        Critical analysis, audience understanding, multimedia production, digital media proficiency, communication, research, and project management skills.
      • Experienced Faculty
        Instructors with extensive academic and industry experience providing valuable insights and mentorship.
      • Research Opportunities
        Rich research prospects including projects, independent studies, assistantships, and collaborations with industry.
      • State-of-the-Art Facilities
        Partnerships with leading media organizations providing internships, guest lectures, workshops, and industry-sponsored projects.
      • Strong Industry Linkages
        Partnerships with leading media organizations providing internships, guest lectures, workshops, and industry-sponsored projects.
      • Career Support
        Comprehensive career support including networking, internships, resume building, interview skills workshops, and job placement guidance.

          Admission Requirements

          Pass intermediate or equivalent degree with no pending supplementary exams.

          Semester 1
          Credit Hours
          Web Design and Development
          03
          Digital Marketing
          03
          Creative Design Suite
          03
          Content Creation and Presentation
          03
          To be Provided by University
          03
          Semester 2
          Credit Hours
          Introduction to Computing & Social Media Technologies
          03
          Introduction to Mass Communication
          03
          English Composition & Comprehension
          03
          Mass Media in Pakistan
          03
          News Reporting, Sub-Editing and Page Design
          03
          Islamic Studies
          02
          Semester 3
          Credit Hours
          Social Psychology
          03
          Communication & Interpersonal Skills
          03
          Pakistan Studies
          02
          National and International Affairs
          03
          Conflict & Peace Journalism
          03
          Media History, Press Laws and Ethics
          03
          Semester 4
          Credit Hours
          Introduction to Broadcast Media
          03
          Principles of Public Relations
          03
          Contemporary World Media
          03
          Math/Statistics
          03
          Political Science
          03
          Journalistic Language (English & Urdu)
          03
          Lahore Cantt Semester Fee
          PKR 150,000
          Raiwind Road Semester Fee
          PKR 95,000

          Student Success Stories

          CEO of ARK Production, known for leadership in media.
          Abdullah Khan
          Alumani
          Charismatic Program Host on Express News.
          Syed Muzammil Shah
          Alumani
          Accomplished journalist focusing on social issues and women's rights.
          Anam Lodhi
          Alumani
          Assignment Editor at ARY News, skilled in investigative reporting.
          Daniyal Riaz
          Alumani

          Research Opportunities

          Advertising Strategies
          Explore trends in digital, print, and broadcast ads, including audience targeting and brand integration.
          Media Production
          Learn about pre-production, scriptwriting, editing, and distribution across platforms.
          Copywriting and Content Creation
          Develop skills in crafting engaging content and copy for various media channels.
          Public Relations and Media Management
          Study PR’s role in media narratives, crisis communication, and media relations.
          Digital Media Innovations
          Investigate emerging tech in social media analytics, VR storytelling, and digital marketing.

          Career Prospects

          Industries and Roles
          1. Media and Entertainment: Content creation for TV, film, streaming, social media.
          2. Digital Marketing: Strategies, content for online campaigns, social media.
          3. Public Relations: Crafting narratives, media management, image shaping.
          4. Journalism: Reporting, investigating, news communication.
          5. Advertising and Branding: Creative campaigns for products, services, brands.
          6. Publishing: Content editing, production, distribution for various mediums.
          7. Social Media Management: Building online communities, content strategy.
          8. Broadcasting: Radio/TV program production, news, entertainment.
          9. Film and Video Production: Directing, producing, editing content.
          10. Content Creation: Multimedia content for websites, blogs, podcasts.

          Faqs

          Digital Media Production, Journalism, Public Relations, Advertising, and Media Management.

          • Through individual and collaborative media projects, often partnered with industry professionals.
          • Via workshops, seminars, courses, interactive assignments, and group projects focusing on communication, teamwork, leadership, and creative thinking.
          • The Career Services Office helps with internship and job opportunities, interview preparation, and connections with media organizations.
          • Through media-focused clubs, industry seminars, conferences, guest lectures, alumni mentorship, internships, and collaborative projects.
          • Vibrant and enriching, with access to modern media facilities, a variety of events, workshops, and cultural activities promoting creativity and collaboration.
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          Empowering Future Leaders at the University of South Asia . Where creativity and innovation meet dynamic, supportive learning, preparing youth to excel in their chosen professions.

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