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Associate of Media & Communication Studies

Degree Level
Duration
2 years
Semester Fee
Rs. 200,000
Registration Fee
Rs. 25,000
Application Fee
Rs. 5000
Scholorships
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Program Overview

In a world where content moves at the speed of clicks, communication is smarter, faster, and more data-driven than ever. This program equips you with the creative tools and technological insight to lead the new media revolution. Learn how AI enhances everything from content creation and editing to media analysis and audience targeting. You’ll produce digital campaigns, documentaries, and stories using intelligent platforms that are already shaping the future of journalism, advertising, and public relations. With guidance from seasoned journalists, filmmakers, and digital strategists, you’ll master both the message and the medium.

      Key Features

      • Comprehensive Curriculum
        Covers media theory, digital media production, journalism, media ethics, film studies, communication research, public relations, advertising, and media laws.
      • Hands-On Experience
        Practical skills through workshops, lab sessions, internships, and interactive projects using the latest industry tools and technologies.
      • Industry-Relevant Skills
        Critical analysis, audience understanding, multimedia production, digital media proficiency, communication, research, and project management skills.
      • Experienced Faculty
        Instructors with extensive academic and industry experience providing valuable insights and mentorship.
      • Research Opportunities
        Rich research prospects including projects, independent studies, assistantships, and collaborations with industry.
      • State-of-the-Art Facilities
        Partnerships with leading media organizations providing internships, guest lectures, workshops, and industry-sponsored projects.
      • Strong Industry Linkages
        Partnerships with leading media organizations providing internships, guest lectures, workshops, and industry-sponsored projects.
      • Career Support
        Comprehensive career support including networking, internships, resume building, interview skills workshops, and job placement guidance.

          Admission Process

          1. 1. Fill out the admission form.
          2. 2. Pay the application fee of Rs. 5,000.
          3. 3. Appear for the admission test.
          4. 4. Pass the test with a minimum of 60% marks.
          5. 5.Students who pass the test can enroll in the premium educational program.
          6. 6. An acceptance or rejection letter will be issued.
          7. 7. The last date for fee deposit will be clearly indicated on the fee voucher.
          8. 8. Admission will be canceled for students who do not pay the required dues by the deadline.
          9. 9. Admission tests are conducted every Saturday and Wednesday.
          10. 10.Tests will be conducted on computers.
          11. 11. Test results will be announced the next day and communicated to students via WhatsApp and email.
          Semester No 1
          Credit Hours
          QRE1001 Mathematical Problem Solving with Data Analytics
          03
          ANH1001 Creative Design and Digital Innovation
          02
          ICT1001 Applications of ICT for Smart Learning
          03
          ENG1001 Effective Communication in Digital World
          03
          SSC1001 Psychology and Human Behaviour in the Digital Age
          02
          PAK1001 Pakistan: Ideology & Constitution
          02
          Semester No 2
          Credit Hours
          QRE1002 - Data Analysis for Informed Decision-Making
          03
          ENG1002 Writing & Reading for Impact
          03
          RNE1001 Islamic Studies / Ethics and AI Morality
          02
          ETR1001 Entrepreneurship and Financial Literacy
          02
          CMS-1101 Digital Media and Communication
          03
          CMS-1102 Media and Society in the Digital Age
          03
          Semester No 3
          Credit Hours
          NSC1001 Modern Approaches to Health, Nutrition, and Wellbeing
          3 (2+1)
          CIV1001 Civic and Community Engagement
          02
          CMS-1103 Data-Driven News Reporting
          03
          CMS-2104 Ethics and Law in the Digital Media Landscape
          03
          CMS-2201 Broadcast Media in the Digital Era
          03
          Semester No 4
          Credit Hours
          CMS-2105 AI-Powered Feature Column and Editorial Writing
          03
          CMS-2401 Conflict and Communication in Global Media
          03
          CMS-2202 Advertising and Public Relations
          03
          CMS-2203 Video Production and Editing for the Modern Creator
          03
          CMS-2106 Journalistic Language
          03

          Student Success Stories

          CEO of ARK Production, known for leadership in media.
          Abdullah Khan
          Charismatic Program Host on Express News.
          Syed Muzammil Shah
          Accomplished journalist focusing on social issues and women's rights.
          Anam Lodhi
          Assignment Editor at ARY News, skilled in investigative reporting.
          Daniyal Riaz

          Research Opportunities

          Advertising Strategies
          Explore trends in digital, print, and broadcast ads, including audience targeting and brand integration.
          Media Production
          Learn about pre-production, scriptwriting, editing, and distribution across platforms.
          Copywriting and Content Creation
          Develop skills in crafting engaging content and copy for various media channels.
          Public Relations and Media Management
          Study PR’s role in media narratives, crisis communication, and media relations.
          Digital Media Innovations
          Investigate emerging tech in social media analytics, VR storytelling, and digital marketing.

          Career Prospects

          Industries and Roles
          1. Media and Entertainment: Content creation for TV, film, streaming, social media.
          2. Digital Marketing: Strategies, content for online campaigns, social media.
          3. Public Relations: Crafting narratives, media management, image shaping.
          4. Journalism: Reporting, investigating, news communication.
          5. Advertising and Branding: Creative campaigns for products, services, brands.
          6. Publishing: Content editing, production, distribution for various mediums.
          7. Social Media Management: Building online communities, content strategy.
          8. Broadcasting: Radio/TV program production, news, entertainment.
          9. Film and Video Production: Directing, producing, editing content.
          10. Content Creation: Multimedia content for websites, blogs, podcasts.

          FAQs

          Digital Media Production, Journalism, Public Relations, Advertising, and Media Management.

          • Through individual and collaborative media projects, often partnered with industry professionals.
          • Via workshops, seminars, courses, interactive assignments, and group projects focusing on communication, teamwork, leadership, and creative thinking.
          • The Career Services Office helps with internship and job opportunities, interview preparation, and connections with media organizations.
          Apply Now for fall admission 2025
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