BS Digital Marketing

Degree Level
Duration
4 years
Lahore Cantt Semester Fee
PKR 180,000
Raiwind Road Semester Fee
Not Offered

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Purpose of the Program

The Bachelor of Science in Digital Marketing (BSDM) program at the University of South Asia is designed to equip students with a comprehensive understanding of digital marketing principles and cutting-edge strategies. Our aim is to develop proficient professionals who can thrive in the dynamic digital landscape and contribute to innovative marketing solutions that drive business success.

      Key Features

      • Comprehensive Curriculum
        Our BSDM program offers a robust curriculum that covers core areas such as digital marketing strategies, social media marketing, search engine optimization (SEO), content marketing, email marketing, web analytics, and digital advertising. This comprehensive approach ensures that students have a well-rounded education in digital marketing.
      • Industry-Standard Tools and Platforms
        We emphasize practical learning through projects, internships, and real-world case studies. Students gain hands-on experience with the latest digital marketing tools and technologies, preparing them for real-world challenges. Hands-on training with leading digital marketing tools such as Google Analytics, Facebook Ads Manager, HubSpot, Hootsuite, and WordPress, ensuring students gain practical experience
      • Internship Opportunities
        Our program is designed in collaboration with industry experts to ensure that the skills and knowledge imparted are aligned with current industry demands. This includes training in emerging digital marketing trends, data-driven marketing, and online consumer behavior analysis.
      • Experienced Faculty
        Our faculty comprises highly qualified professionals with extensive experience in academia and the digital marketing industry. They bring valuable insights and mentorship to the classroom, fostering a rich learning environment.
      • Research Opportunities
        Students are encouraged to engage in research projects, working alongside faculty on cutting-edge digital marketing topics. This experience not only enhances their academic knowledge but also prepares them for advanced studies and research-oriented careers.
      • State-of-the-Art Facilities
        The BSDM program provides access to modern labs and facilities, including computer labs equipped with the latest software for digital marketing, ensuring that students have the resources they need to succeed.
      • Entrepreneurship Development
        We Support our students for aspiring entrepreneurs through specialized courses, mentorship programs, and access to the university’s startup incubator, fostering innovation and business creation.
      • Networking Events
        We have established strong connections with leading digital marketing agencies and companies, providing students with internship opportunities, industry projects, and exposure to real-world applications of their studies.
      • Career Support
        Our dedicated career services team offers guidance on CV writing, interview preparation, and job placements. We are committed to ensuring that our graduates are well-prepared to enter the workforce with confidence.
      Key Areas Research Projects for Students​

      What Makes BSDM a Great Experience at the University of South Asia?

      • Multidisciplinary Education
        Our BSDM program encourages interdisciplinary learning, allowing students to explore areas such as business management, communication, and creative design. This holistic approach broadens their perspective and enhances their problem-solving abilities.
      • Entrepreneurial Development
        We nurture entrepreneurial skills by offering courses and workshops on digital business development, innovation, and marketing management. Students are encouraged to develop their own digital marketing ventures and projects.
      • Global Perspective
        We offer international exchange programs and collaborations with global institutions, providing students with opportunities to study abroad and gain a global perspective on digital marketing.
      • Community Involvement
        Our students are actively involved in community service and outreach programs, applying their digital marketing skills to help local businesses and non-profits enhance their online presence and achieve their goals.
      • Continuous Learning
        We instill a mindset of lifelong learning, encouraging students to stay updated with the latest digital marketing trends and continuously enhance their skills throughout their careers.

        Admission Requirements

        The candidate willing to get admission program must be intermediate or equivalent degree qualified

        Associate Degree Programs (ADP) in the relevant disciplines with a Minimum 2.00 CGPA

        50% passing marks in Admission Test are required for admission.

        Semester 1
        Credit Hours
        Creative Design Suite
        03
        Mastering Social Media Platforms
        03
        Web Design & Development
        03
        Writing For Digital Spaces
        03
        Art and Science of Earning
        02
        Islamic Studies / Ethics
        02
        Semester 2
        Credit Hours
        Quantitative Reasoning I
        03
        Functional English
        03
        Introduction to Psychology
        02
        Principles of Management
        03
        Principles of Accounting
        03
        Principles of Accounting
        03
        Semester 3
        Credit Hours
        Quantitative Reasoning II
        03
        Civic and Community Engagement
        02
        Ideology and Constitution of Pakistan
        02
        Money Banking and Finance
        03
        Human Resource Management
        03
        Economics Fundamentals
        03
        Semester 4
        Credit Hours
        Logic and Critical Thinking
        02
        Fundamentals of Human Nutrition
        03
        Business Finance
        03
        Business Communication & Report Writing
        03
        Specialization Course 1
        03
        Business Modeling Using Spreadsheets
        03
        Semester 5
        Credit Hours
        Select from Other Department Course List
        03
        Econometrics
        03
        Business Law & Taxation
        03
        Specialization Course 2
        03
        Specialization Course 3
        03
        Semester 6
        Credit Hours
        Select from Other Department Course List
        03
        Specialization Course 4
        03
        Innovation and Entreprenuership
        03
        Financial Management
        03
        Specialization Course 5
        03
        Summer Semester
        Credit Hours
        Internship - 9 Weeks or more
        03
        Semester 7
        Credit Hours
        Business Research Methods
        03
        Supply Chain Management
        03
        Specialization Course 6
        03
        Specialization Course 7
        03
        Leadership and Organizational Behavior
        03
        Semester 8
        Credit Hours
        Negotiation and Conflict Management
        03
        Specialization Course 8
        03
        Specialization Course 9
        03
        Professional & Employability Skills
        03
        Capstone Project
        03
        Lahore Cantt Semester Fee
        PKR 180,000
        Raiwind Road Semester Fee
        Not Offered

        Student Success Stories

        Research Opportunities

        At the University of South Asia’s Faculty of Digital Marketing, we offer research opportunities guided by our PhD faculty. Our faculty members are active in their fields, contributing to significant advancements in various areas of digital marketing. Their expertise spans a wide range of research interests, including but not limited to:
        About University of South Asia provide students Building an Innovative Ecosystem​
        Social Media Marketing
        Exploring the impact and strategies of social media campaigns on consumer behavior and brand engagement.
        SEO and SEM Strategies
        Analyzing the effectiveness of search engine optimization and marketing techniques in driving website traffic and conversions.
        Content Marketing:
        Investigating the role of content in digital marketing, including content creation, distribution, and measurement.
        Digital Consumer Behavior
        Understanding how digital platforms influence consumer decisions and the psychological factors behind online purchasing.
        Data-Driven Marketing
        Utilizing big data analytics to derive insights and optimize marketing strategies for better targeting and ROI.

        Career Prospects

        At the University of South Asia’s Faculty of Digital Marketing, we offer research opportunities guided by our PhD faculty. Our faculty members are active in their fields, contributing to significant advancements in various areas of digital marketing. Their expertise spans a wide range of research interests, including but not limited to:
        Academic Support
        Data Analyst

        Graduates can work as data analysts, utilizing their skills in collecting, analyzing, and interpreting data to help businesses make data-driven decisions and gain insights into customer behavior and market trends.

        Digital Marketing Specialist

        Graduates can pursue careers in digital marketing, working in roles such as digital marketing strategist, social media manager, search engine optimization (SEO) specialist, or digital advertising executive, developing and implementing online marketing campaigns.

        Digital Project Manager

        Graduates can work as digital project managers, overseeing the planning, execution, and delivery of digital projects, coordinating teams, managing budgets, and ensuring successful project outcomes.

        Data Scientist

        Graduates can pursue roles as data scientists, applying advanced statistical and analytical techniques to extract insights from large datasets, develop predictive models, and contribute to business intelligence.

        Digital Entrepreneurship

        Some graduates may choose to start their own digital ventures, such as founding a tech startup, launching an e-commerce business, or developing innovative digital solutions to address market needs.

        Faqs

        At the University of South Asia, our BS Digital Marketing program offers a variety of specializations to cater to the diverse interests and career goals of our students. These include Social Media Marketing, Search Engine Optimization (SEO), Content Marketing, Pay-Per-Click (PPC) Advertising, and Data-Driven Marketing. Each specialization is designed to provide in-depth knowledge and hands-on experience in the chosen field.

        Our BS Digital Marketing program emphasizes project-based learning to ensure that students gain practical experience and apply theoretical knowledge to real-world problems. Throughout the program, students work on numerous projects, including individual and team-based assignments, which are often conducted in collaboration with industry partners. This approach helps students develop problem-solving skills and prepares them for professional challenges.

        Developing soft skills is an integral part of our BS Digital Marketing curriculum. Students engage in activities and courses that focus on communication, teamwork, leadership, and critical thinking. Workshops, seminars, and group projects are designed to enhance these skills, ensuring that our graduates are well-rounded professionals. Additionally, our career services offer training in resume writing, interview preparation, and public speaking.

        The University of South Asia provides comprehensive support for student placements. Our dedicated Career Services Office works closely with students to identify internship and job opportunities, prepare for interviews, and connect with potential employers. We have established strong industry linkages and partnerships, which facilitate placements in top marketing firms and organizations. Regular career fairs and networking events are also organized to help students secure their desired roles.

        Networking is a crucial aspect of professional growth, and we provide ample opportunities for students to build their networks. Students can join various clubs and societies, participate in industry events, and attend guest lectures by industry experts. Our alumni network is also active and supportive, offering mentorship and guidance. Collaborative projects, internships, and co-op programs further enhance students’ professional connections.

        Campus life at USA is vibrant and dynamic, offering a perfect balance between academic and extracurricular activities. Students have access to state-of-the-art facilities, including modern classrooms, digital labs, libraries, and innovation centers. Our campus hosts numerous events, workshops, and cultural activities that foster a sense of community and engagement. With various clubs and societies, students can pursue their interests, develop new skills, and create lasting friendships.