BBA students designed brochures for small & newly formed NGOs working

News from Faculty of Management Sciences

BBA students designed brochures for small & newly formed NGOs working for different social and humanitarian causes as a project for the course on _Business Communication_ being instructed by Ms. Faiza Anum.

The key aim of this project was to prepare and polish students for communication in professional contexts. Moreover, while working on this project, students had an interaction with non-profits organizations doing real-life projects. Thus, students had a direct exposure to the scene of communication in business contexts while simultaneously taking part in community activities, working with diverse groups of people, and becoming aware of community issues and concerns. Moreover, students had a hands-on experience of writing and presenting collaboratively, understanding client needs, Giving/receiving feedback, and incorporating persuasive techniques into writing and speaking.

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