Our Team

Dr. Irfan Amir Director Quality Enhancement Cell Dean Faculty of Management Sciences PhD (Marketing), University of Manchester MBA (Marketing), University of the Punjab Contact: [email protected][email protected] Dr. Irfan Amir joined the University of South Asia (USA) as Dean, Management Sciences in January 2014. He was appointed as Director, Quality Enhancement Cell in November 2016. His work experience spans almost three decades. He has worked for over fifteen years at the Lahore University of Management Sciences (LUMS) first as Assistant Professor and then as Associate Professor. He has also worked as Dean, Management Sciences for about two years each at the University of Central Punjab, Superior University and the Institute of Management Sciences. Dr. Amir teaches strategic marketing, innovations management and new product development, sales force management, services marketing, and business communication in the BBA, MBA and executive programs. He has written or supervised over twenty case studies and thesis projects in the area of marketing. Several of these case studies have been published in renowned case research journals and marketing case books. Dr. Amir has presented case studies and papers in a number of international conferences in the Far East, Europe and North America. He has consulted widely with the government, private organizations, and international organizations including the United Nations and International Labor Organization (ILO). His current research interests are in innovation management and new product development, marketing of services, business communication and creative writing. Dr. Amir has recently published an article titled ‘Transforming Lives through Empathy, Compassion, Societal Well-being, and Management Best Practices’ in The Journal of Management Research, Volume 3, Issue 2, 2016, ISSN 2218-2705 (co-author). He has also published two self-help eBooks titled ‘A Practical Guide to Business English’ (ISBN: 978-0-9574934-4-5 (3-5) (4-2) and ‘10 Practical Guidelines to Motivate Yourself’ (ASIN: B00F2H8MP6). As Director QEC, Dr. Amir will work in unison with the QEC team [...]

Our Team2018-07-21T07:57:34+00:00


1. Ensuring satisfaction of students, faculty, staff, regulatory bodies, employers, and the general public. 2. Meeting all requirements of the Quality Assurance Agency (QAA) of HEC. 3. Meeting all requirements of program accreditation bodies.



1. To make USA a University of choice for prospective students across all programs offered. 2. To achieve the highest possible HEC ranking for USA. 3. To get study programs accredited on a University-wide basis from respective accrediting local and international bodies of high standing.