It is matter of pleasure to note that the University of South Asia, Lahore, is emerging as a known institution of higher learning in the private sector. The university has developed diversified expertise in terms of faculty and tools for imparting education through investment in infrastructure, laboratories, technical equipment and IT labs and by starting programmers program of studies in Computer Sciences, Management Sciences, Art and Fashion Design, Social Sciences and Humanities.

The contribution of private sector in higher education in the country is quite significant and the University of South Asia is a case in point as it offers good opportunity in higher learning to the youth. The University is placing due emphases on applied research and promoting technical skills at undergraduate and graduate levels. Establishment of the office of Research, Innovation and Commercialization (ORIC) with academic-industry linkage for undertaking research initiative for industry based problems is the right step forward.

I would like to appreciate the Vice Chancellor, Faculty and Management of the University for their Dedication. I am confident that the University will continue its journey of success.

MOHAMMAD SARWAR

GOVERNOR PUNJAB / CHANCELLOR,

UNIVERSITY OF SOUTH ASIA,

LAHORE

Universities play a leading role in the growth and development of a society. The graduates of universities act as agents of progress and advancement. If properly trained in their areas of specialization, along with understanding the art of learning, students can become catalysts of positive change.
Studying a few subjects, memorizing some theories and doing limited research is not what we at University of South Asia call “Education”. Here, education has a deeper meaning for us and our students. We believe in a complete transformation of the personality coupled with the right knowledge, skills and vision, charting the path to excellence for our students. At the University of South Asia, we are committed to academic excellence in our classrooms; relevant curricula in our programs; and caring, personal attention to our students.
Currently located in Eastern and Western parts of Lahore, we are opening our doors to every student living in Pakistan. We believe the formula for an outstanding university is great students, great faculty and great facilities. You will find them all here at the University of South Asia. Our curriculum is designed
to help the students acquire practical knowledge that can be applied in real life situations. Our faculty body is amongst the most qualified from a diverse range of backgrounds. Through our ongoing strategy of recruiting and retaining faculty members of the highest caliber and attracting to the University an increasing number of talented students, we have moved considerably closer to achieving our goal of academic excellence. We offer a challenging intellectual environment with 21 undergraduate degree programs in more than 150 fields of study.
The University of South Asia has completed its 16 years of operating as a chartered Institution and thirty-one years of providing high quality education in the private sector.
From Engineering to Computer Sciences, Health Sciences, Business Management to Language and Literature, USA offers an academic program for every student.
In the end, I hope the challenges we have taken at USA to move to the next level of distinction, and accelerate the pace of our advancement, will enable us to convert Man Power to Mind Power across our nation.

Mahmood Sadiq,

Chairman Board of Governors

The University of South Asia (USA), operating as chartered institution has been imparting quality education for the last fifteen years in the private sector. Certainly, the contribution of private sector in promoting Higher Education is quite significant and the University of South Asia is an example of this. Along with providing higher education in market-competitive disciplines at par with any international University, the USA also endeavors to inculcate rich values and principles, in its students as this University is a student-centered institution and as such the students are its priority.

I am adamant that the University offers a range of varied programs linked with Higher Education Commission’s guidelines and policies and are adaptively responsive to the latest developments in industry standards, technologies and pedagogy to inspire young generation to learn, conduct research and ultimately be able to contribute to socio-economic development of the country. Professionally qualified teaching faculty, commitment to quality teaching, academic standards and state-of-the-art infrastructure including Labs, Library and classrooms fully equipped with the latest audio-visual tools serve to ensure that USA graduates will contribute to the future of Pakistan as inspired and motivated citizens.

The University of South Asia has the privilege to provide quality higher education in the field of Health Sciences, Engineering, Management Sciences, Art and Fashion Design, Social Sciences and Humanities on affordable fee structure. The course curriculum is devised based on the ever changing needs of industry so that students are absorbed in industry smoothly and shine as proud alumni of USA. To promote the talent and provide education to students, we offer abundant merit, need-based and other types of scholarships at the University of South Asia.

I know that for students to compete internationally and become a part of world top companies they need to be creative and innovative. We cultivate in our students right attitude with blend of extra-ordinary soft skills and hence make their personality impressive so that they become brand ambassadors of not only the University of South Asia but also the companies with which they get associated. Its immense pleasure for me to share that our alumni are serving on various key posts across the world.

Being an educationist having 32 years’ experience in public sector education industry, it is a matter of great pride and privilege to be part of this esteemed organization and I can confidently say that USA is a place where students can make their dreams true. I would also invite the attention of parents and assure that University of South Asia, Raiwind Road is the best choice for the future of their children, I, therefore, call students to be part of this revolution led by University of South Asia and become the stars of tomorrow.

Sincerely,

Dr. Muhammad Akram Ch.

Pro-Vice Chancellor

The University of South Asia (USA),operating as chartered institution has been imparting quality education for the last sixteen years in the private sector. Along with providing higher education in market-competitive disciplines at par with any international University, the USA also endeavors to inculcate rich values and principles in its students. University offers a range of varied programs linked with Higher Education Commission’s guidelines and policies and are adaptively responsive to
the latest developments in industry standards, technologies and pedagogy to inspire young generation to learn, conduct research and ultimately be able to contribute to socio-economic development. Professionally qualified teaching staff, commitment to quality, academic standards and state-of-the-art infrastructure, serve to ensure that USA graduates will contribute to the future of Pakistan as inspired and motivated citizens. The University of South Asia has the privilege to provide quality higher
education in the field of Health Sciences, Engineering, Management Sciences, Art and Fashion Design, Law, Computer Sciences, Architecture, Social Sciences and Humanities on affordable fee structure. The course curriculum is devised based on the ever changing needs of industry so that students are absorbed in industry smoothly and shine as proud alumni of USA. To promote the
talent and provide education to students, we offer abundant merit, need-based and other types of scholarships at the
University of South Asia. I know that for students to compete internationally and become a part of world top companies they need to be creative and innovative. We cultivate in our students right attitude with blend of extra-ordinary soft skills and hence make their personality impressive so that they become brand ambassadors of not only the University of South Asia but
also the companies with which they get associated. Its immense pleasure for me to share that our alumni are serving on
various key posts across the world. I would also invite the attention of parents and assure that University of South Asia,
is the best choice for the future of their children.

Mian Imran Masood,
Vice Chancellor

We stand at a critical milestone in the history of University of South Asia. With the completion of sixteen years of existence as a University, we look forward to expanding our presence in Pakistan and raising the quality of education.
We are setting out on a new path designed to engage closely with the critical issues of our day, to increase the employability of our students and to raise the University’s prominence in the world. We strive to transmit and interpret the values, creativity and experiences of the past in order to shine light on and enhance the present and shape the future.
As a University we are dedicated to free and open debate, unimpeded inquiry and discovery, and to act as a community whose academic vitality and capacity to serve others flow from, and are promoted by, our core values-
excellence, innovation and creativity, openness and responsibility. Our plans for the future include expanding our University Community, bringing people from the widest array of backgrounds and perspectives together to celebrate and learn from our differences, as excellence cannot be achieved without diversity. We will further incorporate technology in our courses to ensure the highest quality instruction and to improve the learning experience of our students.
Our desire is to foster entrepreneurial spirit in our students by guiding them to tackle big issues, seize opportunities, and adapt quickly to changing circumstances. We realize simple covering the curriculum alone is not enough, but rather student’s need a strong educational foundation and the necessary skill-set to ensure that they stand out in today’s world. That is the direction we are working on.

Hina M. Sadiq,

Vice Chairperson