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Libraries are home to Books, technology is making them homeless

2019-03-30T08:29:42+00:00

Ahmed Marketing Practitioner Book reading has always been considered an intellectual and worthy habit, in all eras and in all communities. Since silent reading inception, its mediums has changed in every era. First, there were early readers, who were few in number and used to read the manuscripts kept at some holy place. Then there came public libraries, it was the time of American civil war when public libraries became a posh place to be and people who used to go to public libraries were considered highly intellectual. After the hippy movement, there came a time when the concept of reading book stores emerged. These book stores were selling the books, unlike libraries but were giving an experience of the library, by providing time and space to read the book then and there. This was one of its kind idea and business. These book stores were providing state of the art sitting and reading facilities and environment. People gradually started shifting towards these kinds of book stores. During the mid-’20s, online book reading surfaced and people found it to be very convenient. With that, there were a lot of websites who started selling books online like Amazon and the trend of libraries plus physical book stores started getting outdated. It was getting very hard for book stores to compete and even survive in front of online book stores. Libraries were public, so they didn’t need to strive for their survival. After online book reading and book buying, people started disappearing from libraries and book stores. People started reading books on their laptops and mobile phones. This was a sort of technological shift of this industry and revolution of it. Nowadays, people have books in their smartphones, not just books but the application which give them access to hundreds of books. Still, the true library readers prefer [...]

Libraries are home to Books, technology is making them homeless 2019-03-30T08:29:42+00:00

How to Improve Presentation skills

2019-03-20T13:02:14+00:00

Azeem Amin Reader and Trainer in Digital and Entrepreneurial Marketing   Presentation skills can be defined as an interpersonal stash that empowers a person to communicate with the audience, transmit the message with clarity, draw the attention and comprehend the attitudes of the audience. These abilities refine the manner in which you set forward your messages and enhance your skills. The impactful communication skills is a profitable fundamental ability that will help you in further education and in your future prospects. Good presentation skills require effort and diligent work. To improve your presentation you must:- Research the Audience before Presenting:- This will empower you to more likely comprehend the attributes of the group of audience. You would then be able to develop your messages that can be better comprehended by your intended target audience. For example, if there should be an occurrence of an expository crowd, you can include more statistical data points in your introduction. Structure your Presentation Effectively: The most ideal approach to do is to start telling the audience, in the presentation, that what you are going to display or present. Pursue this by displaying your idea, and complete your presentation by repeating the main points. Speak at a good pace:-  Speaking at a pace where the audience can understand you is so important when you deliver a presentation. Keeping an ideal pace gives time to the audience members to understand the content of your presentation. A good presenter should not speak too quickly, because the audience needs time to understand the content that you are trying to say. Practice, Practice & Practice:- Rehearse yet don't go for cramming your presentation. Practices lessen your tension and empower you to look confident on the presentation day. Ensure you practice in a loud voice, as it empowers you to recognize and eliminate errors more effectively. [...]

How to Improve Presentation skills 2019-03-20T13:02:14+00:00

The Importance of CRM in Education Sector

2019-02-28T11:41:35+00:00

Farhan Aslam Educationist & Web developer Customer Relationship Management is turning into an unquestionable requirement for education sector hoping to modernize and streamline their recruitment process of students. The basic aim of using the CRM is to increase the customer satisfaction and expand the income of business. CRM for the education sector empowers organizations to stay up to date by encouraging and following each communication the University has with them crosswise over various stages.  This system is designed to help the management by simplifying their workflow and to improve the relationships with the students and Staff. The latest CRM platforms help the education sector to enhance their productivity. The major and important benefits of using CRM in the education institutes is that it helps the institute to become a high competitor in education sector in the market place. By implementing the CRM it identifies the different trends and that trends becomes the feedback for the departments and it helps to analyze the trends for further decision taking stages. CRM is very common in foreign countries educational institutes such as Australian National University, University of Toronto Canada but CRM is very rare in Pakistan educational institutes. It is a serious challenge for educational Institutes of Pakistan to implement the CRM systems. In Pakistan CRM system can be implemented in Higher Education Institutes to improve the performance by coordinating with people, technology and the process. CRM can be implemented in institutes of Pakistan to increase the satisfaction of students and management. New methodologies and concepts must be implemented by using the CRM system. For this purpose, educational institutes must arrange the different training programs which will help the students and the management for the execution of CRM, which will definitely increase the market share and the focus of the customers to the institutes. By executing the CRM in [...]

The Importance of CRM in Education Sector 2019-02-28T11:41:35+00:00

Latest Trends in Higher Education

2019-02-27T10:19:04+00:00

Namrah Munir Digital Marketing Analyst   “Let us never be betrayed into saying we have finished our education; because that would mean we had stopped growing.” Julia H. Gulliver Whenever you are reading an article and listening to someone using amazing vocabulary and providing you realistic facts about a sector, definitely results in improved knowledge. High education is part and parcel of that process. Every adult look forward to attaining higher education. With the evolving trends every day, High education trends are also changing. People almost decade back had never heard of the term distance learning/ online learning. As educational institutes, schools, colleges, universities, libraries and motivational talks were the only source of education. With the availability of internet around the globe, educational trends are evolving over time. Distance learning is almost the same as traditional self-study process, the only difference is either the learning materials and resources are sent to students in the form of email or they have been uploaded on the online portals. Teachers mostly interacts with students only when they are submitting the assignments or when they have been assigned any other task. They complete their set task according to the given schedule. Flexible timing has also made it easier for students to attend the classes and cover their courses along with their families. They can also manage their career as well. “An investment in knowledge pays the best interest.” Previously, everybody was busy in getting a degree. They were focused on having a good name attached to their resume. They were not as focused on adding more and more skills. But now students are moving towards skills as internet have made it easier for every student to earn remotely around the globe with the help of their unique skills and their experience in different sectors. Students are attaining this knowledge in the [...]

Latest Trends in Higher Education 2019-02-27T10:19:04+00:00

Marketing Always Change with Time but Sales Stays the Same

2019-02-22T10:20:46+00:00

Ahmed Marketing Practitioner “Marketing always change with time but sales stays the same.” Above mentioned statement maybe refuted by many scholars and industry professionals but through my research and experience, I have come over this conclusion that Marketing falls under the umbrella of sales and to increase sales, marketing is used as a tool for it. Now the first question, that how sales is a bigger domain then marketing? Whenever a business is started, the primary purpose of that business is to sell and grow. So very evidently selling is the most basic and first aim of any business. Now, how to sell that product? In the selling process the first step is to do the marketing of that product. Even though selling do not occur as a first thing in selling process but its marketing. This is because, to sell anything you have to convey the product specifications and benefits first and then there will come a chance that your prospect is going to buy the product and actual sales will occur This is because. Without conveying product specification or without giving product information no one will feel the need to buy that product. Marketing specifically arouses a need in customers related to that product through product specifications and benefits, and when that  is aroused or manipulated then the customer will move by himself and start the buying process, which from the other end is called selling process. Now, as the first part of selling process has been executed, that is conveying message through marketing, second step comes of selling in which sales people will be involved not marketing people. The job of sales people will be to turn those people into actual customers who become potential customer through marketing. Basically marketing is complimenting sales, and sales covers marketing. Success of marketing can only be [...]

Marketing Always Change with Time but Sales Stays the Same 2019-02-22T10:20:46+00:00

Impact of Disruptive Technologies on Education

2019-02-19T08:01:36+00:00

Azeem Amin Reader and Trainer in Digital and Entrepreneurial Marketing   Disruption is the procedure whereby a little organization with a couple of assets effectively challenges a bigger setup officeholder business or imagines completely new markets. Once some time ago individuals used to get CDs, and DVDs for their amusement yet since the appearance of YouTube and other video sharing platforms, we don't utilize them these days as these assets are accessible to us only a tick away. In addition, social media, for example, Facebook, Twitter, and Instagram have changed the entire worldview of communication, organizations’ business and advertising trends. There's no denying that, as far back as social networks and social media cleared a path into our lives, everything is extraordinary. Starting with the manner in which we socialize, cooperate, and plan for gatherings or even how frequently we go out. We won't go into a discussion with respect to the moral parts of the manner in which Social Media is affecting our lives. Rather, we will concentrate on the various manners by which social media is changing the manner in which the education framework works. Social media: reshaping the paradigms Beginning from elementary school up until university graduation, social media has the job to engage guardians, students, parents, and teachers to utilize better approaches for sharing data and fabricate a network. Measurements demonstrate that 96% of the students that have active internet are utilizing their time somewhere around one social system. The considerably progressively exceptional is that, despite the fact that a portion of the students utilizes the social networks for engaging and different purposes, there are a lot of them which use it to advance in positive and helpful exercises. It's a matter of practicability, truly, on the grounds that it bodes well to utilize the online universe to share stories with your [...]

Impact of Disruptive Technologies on Education 2019-02-19T08:01:36+00:00

Blended Learning

2019-02-18T08:51:32+00:00

Namrah Munir  Digital Marketing Analyst We all are living in a society where most of the individuals are using technology according to their preferences. Plus, the tech industry is also improving itself with every passing day making it difficult for everyone to have all sought of skill set available in them. It demands enhancement and establishment in the education sector. So most of the education sectors are moving towards blended learning. Have you ever heard of the term blended learning? Despite all the new hype, scholars have introduced this concept back in the 1960s and formal terminology was given to this concept in the 1990s. It was considered to be the unique combination of skill-set back in the 1990s but now it's the need of the society. According to resources, it is considered to be one of the top ten trends emerges in knowledge delivery in 2003. So the question arises, what is blended learning? What are the benefits of blended learning? Why should students study blended learning courses? What is Blended Learning? Blended learning is a teaching technique or method that integrates digital marketing and technology with traditional teaching practices, giving students an edge over others and make their learning processes more flexible. We can also say that blended learning is a mixture of multiple delivery mediums that are designed to complement each other promote learning and application-learned behavior. Blended learning makes a permanent record of thinking, thus offers an opportunity for your reflection and improved results. It is also known as hybrid learning. Benefits of blended learning: Flexibility: It provides a flexible schedule to students that provides them with an opportunity to control over their learning pace. They don't have to worried about their geographical locations and their time. Diversification: Students have access to a large number of learning tools and teaching styles which [...]

Blended Learning 2019-02-18T08:51:32+00:00

The Impact of Mobile Applications On Business

2019-02-15T07:51:04+00:00

   Farhan Aslam Educationist & Web developer The Impact of Mobile Applications On Business: - Mobile Applications is increasing day by day for past few years. There are more than 2 billion apps registered on App store in this world. Now a days the usage of mobile apps is our basic necessity in our life to connect with this world. As there is an era of new technology so people are mostly using the mobile apps for their daily work.These Mobile Applications helps you to provide any services you want on door steps. There are many benefits of using mobile applications especially in this business world. Educates:- Mobile Applications helps you in learning the different things and technology. People can learn new skills and they can used that skills in their business. By using mobile applications people can learn different languages and now-a-days mobile applications are giving you some professional certifications. Promoting Business: - Mobile Applications is the best source in developing your business.One of the most important benefits of using mobile applications is we can promote our business and market our products around the world. It brings a lot of revolution in this world. Through Mobile applications people can order their products online of their own choice and delivered on your doorstep. Maintenance of Lifestyle:- There is new trend especially in the young generations that they used mobile applications to choose their hair styles and dressing. By using mobile applications, the celebrities and fashion designers they share their products and the latest designs of clothes on the mobile applications so that people can well aware about the latest trends in the market is going on. So, by using these type of mobile applications the business automatically boosts up in the market. Reviews: - Now a days, reviews play an important role in the business world. [...]

The Impact of Mobile Applications On Business 2019-02-15T07:51:04+00:00

Modern Day Sales Tools

2019-02-13T12:00:23+00:00

Ahmed Marketing Practitioner “Less is more” Nowadays sales itself has evolved to such an extent that modern day sales person can hardly be relatable and recognizable by a decade ago sales person. Why is this so? There are hundreds of sales tools, some of them are hard skills and some of them are soft skills. Wearing a nice suit, shoes, tie and combed hair is a necessity of traditional sales practice but other than that, sales tools are becoming sharper and tech savvy. The basic reason behind this evolvement is that target people has evolved and gone to such platforms that are only technology based. So when your customer has shifted to a tech based platform then to whom will you sell on traditional platform? Answer to this is: Basically No-body! So now, in order to sell the products and reach out to the target markets, sales people had to and have to shift on digital platforms. They need to promote and sell their products with the help digital tools and techniques because when you will be selling on digital platform, you will need digital tools to sell digitally. The next question comes about the approach of using these digital tools. Digital selling tools can be explained very simply and one can say that you just have to do clicks and rest will be handled by the platform you are selling on, it could be Facebook, YouTube, google or any other digital platform, but that is not the real picture. Selling efficiently and effectively on digital platforms requires a logic, knowledge and technique. The best practice is to use traditional sales experience on digital platforms. The reason behind this is that, the people who are buying and are present on digital platforms are the same who once used to buy on traditional platforms, so basically [...]

Modern Day Sales Tools 2019-02-13T12:00:23+00:00