Bachelor of Business Administration

Bachelor of Business Administration

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Admission Admission
Fall & Spring Intake
Duration Duration
4 Years
Semester Semester
8
Campuses Offered Campuses Offered
Cantt, Raiwind and DHA campus
Entry Requirements of usa Entry Requirements
Minimum 45% in inter or equivalent examination

Introduction

The Bachelor of Business Administration – BBA – program at University of South Asia is one of the best programs for aspiring managers who want to lead a successful career in today’s business world. The BBA 2021 program covers all fundamental areas including management, economics, e-business, data analytics, marketing (digital and traditional), accounting and finance. The program is suitable for students desirous of learning about business principles, best practices, and strategies and how to apply them individually and in teams.

Excelling in professional business environment requires both technical and soft skill training- a key area of focus of this program BBA 2021. Our project-based and student centric business environment brings the best out of aspiring managers, allowing them to build a series of projects to display in their resume and LinkedIn. Taught by highly qualified and competent faculty, students develop critical thinking, content writing, negotiation, analytical and communication skills to present their ideas coherently.

BBA Program Goals

The goal of the BBA 2021 program is to produce managers who add great value to whichever organization they join or decide to form. The emphasis is on understanding and applying concepts, with the curriculum carefully prepared to meet the market requirement. At University of South Asia, business graduates are taught about the local industry dynamics and with regular industry speakers, they learn about ways to apply strategic planning tools to different functional areas to add value to organizations. The program promotes industry academia linkages with regular guest speakers, trainings, online speakers, HR workshops to ensure students are aware of the latest business challenges.

The Bachelor of Business Administration – BBA – program at USA inspires students to explore their personal choices with the array of electives that they can select for breadth of knowledge. We also help students prepare to study abroad by supporting their personal story, offering them support in GMAT/ GRE and encouraging them to be active in clubs and societies to demonstrate their leadership and team working skills.

Throughout the program, students are prepared for understanding the business value chain and are trained on industry focused skills to help them build effective decision making strategies from international perspective. Our program also highlights geo-political elements in elective courses to create holistic graduates aware of their surrounding business environments.

Program Objectives

01

To relate the knowledge gained in the entrepreneurship management according to the set operational and strategic aims.

02

To take part in substantive discussions and to make decisions according to changing circumstances

03

To understand responsibility for the professional impact on the environment and society

04

To assume responsibility, be able to work in a team, delegate and coordinate responsibilities

Eligibility Criteria

Applicants must achieve minimum 45% marks in Intermediate or equivalent qualification.

Roadmap of the Program

Disclaimer : The Mentioned road map is for illustration purpose only. USA reserves the rights to make changes in the Road Map whenever deemed necessary or appropriate.

Year 1

Semester 1
Course Codes Course Title Pre Req. Credit Hours
MKT-121 PRINCIPLES OF MARKETING - 3
MGT-121 PRINCIPLES OF MANAGEMENT - 3
QTM-101 BUSINESS MATHEMATICS - 3
ITB-121 COMPUTER APPLICATION IN BUSINESS - 3
ACT-121 PRINCIPLES OF ACCOUNTING - 3
ENG-101 FUNCTIONAL ENGLISH - 3
TOTAL CREDIT HOURS 18
Semester 2
Course Codes Course Title Pre Req. Credit Hours
MKT-132 MARKETING MANAGEMENT - 3
ISL-101 ISLAMIC STUDIES - 2
ENG-102 BUSINESS COMMUNICATION - 3
MGT-122 HUMAN RESOURCE MANAGEMENT - 3
ECO-101 MICRO ECONOMICS - 3
TOTAL CREDIT HOURS 14

Year 2

Semester 3
Course Codes Course Title Pre Req. Credit Hours
ACT-232 FINANCIAL ACCOUNTING - 3
QTM-202 BUSINESS STATISTICS - 3
ENG-203 BUSINESS REPORT WRITING - 3
FIN-241 MONEY BANKING & FINANCE - 3
ECO-222 MACRO ECONOMICS - 3
TOTAL CREDIT HOURS 15
Semester 4
Course Codes Course Title Pre Req. Credit Hours
MKT-252 DIGITAL MARKETING - 3
ITB-232 DIGITAL BUSINESS AND INFORMATION SYSTEMS - 3
ACT-243 COST AND MANAGEMENT ACCOUNTING - 3
FIN-222 BUSINESS FINANCE - 3
PAK-201 PAKISTAN STUDIES - 2
TOTAL CREDIT HOURS 14

Year 3

Semester 5
Course Codes Course Title Pre Req. Credit Hours
MKT-344 CONSUMER BEHAVIOR - 3
ACT-354 AUDITING AND CONTROL - 3
FIN-333 FINANCIAL MANAGEMENT - 3
LAW-321 BUSINESS LAW - 3
BUS-351 INTRODUCTION TO PHILOSOPHY - 3
TOTAL CREDIT HOURS 15
Semester 6
Course Codes Course Title Pre Req. Credit Hours
BUS-352 BUSINESS ETHICS - 3
BRM-321 BUSINESS RESEARCH METHODS - 3
MGT-353 SUPPLY CHAIN MANAGEMENT - 3
BUS-342 ENTREPRENEURSHIP - 3
MGT-352 TOTAL QUALITY MANAGEMENT - 3
FIN-352 ANALYSIS OF FINANCIAL STATEMENTS - 3
TOTAL CREDIT HOURS 18

Year 4

Semester 7
Course Codes Course Title Pre Req. Credit Hours
MGT-454 PROJECT MANAGEMENT - 3
ECO-453 MANAGERIAL ECONOMICS - 3
BUS-453 BUSINESS LOGIC AND REASONING - 3
ELECTIVE - I - 3
ELECTIVE - II - 3
PRJ-448 PROJECT - I - 3
TOTAL CREDIT HOURS 18
Semester 8
Course Codes Course Title Pre Req. Credit Hours
MGT-432 OPERATIONS MANAGEMENT - 3
ACT-452 BUSINESS TAXATION - 3
MGT-442 ORGANIZATIONAL BEHAVIOR - 3
ELECTIVE - III - 3
ELECTIVE - IV - 3
PRJ-449 PROJECT - II - 3
TOTAL CREDIT HOURS 18

Fee Structure

Explore Fee Structure

Degree Values

Meeting the challenges of today’s highly competitive business environment requires in-depth strategic knowledge and up-to-date administrative skills. This program is designed for the graduates pursuing careers in global business. It will provide students the knowledge to develop entrepreneurial thinking to recognize opportunities in the marketplace. Students will study a wide range of topics, with the opportunity to cover areas of special interest in depth.

BBA degree values
bba career Prospects

Career Prospects

A BBA degree would enable student to secure an entry-level positions in many corporations and factories. They would do lots of backend work, and provide support services to their seniors. Exceptional candidates could expect to do some customer interface. Since the degree will equip a student of BBA with the basic knowledge about corporate management and skills it will help them understand the diverse functioning of a company. BBA graduates can look for jobs in sales and marketing department of companies as members of sales teams or as management trainees. After completing a BBA, students should consider broadening their horizon by applying for Masters in Business Administration (MBA) degree in order to qualify for top executive positions and promotions.

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