Admission
Duration
Semester
Campuses Offered
Entry Requirements
The Bachelor of Business Administration – BBA – program at University of South Asia is one of the best programs for aspiring managers who want to lead a successful career in today’s business world. The BBA 2021 program covers all fundamental areas including management, economics, e-business, data analytics, marketing (digital and traditional), accounting and finance. The program is suitable for students desirous of learning about business principles, best practices, and strategies and how to apply them individually and in teams.
Excelling in professional business environment requires both technical and soft skill training- a key area of focus of this program BBA 2021. Our project-based and student centric business environment brings the best out of aspiring managers, allowing them to build a series of projects to display in their resume and LinkedIn. Taught by highly qualified and competent faculty, students develop critical thinking, content writing, negotiation, analytical and communication skills to present their ideas coherently.
The goal of the BBA 2021 program is to produce managers who add great value to whichever organization they join or decide to form. The emphasis is on understanding and applying concepts, with the curriculum carefully prepared to meet the market requirement. At University of South Asia, business graduates are taught about the local industry dynamics and with regular industry speakers, they learn about ways to apply strategic planning tools to different functional areas to add value to organizations. The program promotes industry academia linkages with regular guest speakers, trainings, online speakers, HR workshops to ensure students are aware of the latest business challenges.
The Bachelor of Business Administration – BBA – program at USA inspires students to explore their personal choices with the array of electives that they can select for breadth of knowledge. We also help students prepare to study abroad by supporting their personal story, offering them support in GMAT/ GRE and encouraging them to be active in clubs and societies to demonstrate their leadership and team working skills.
Throughout the program, students are prepared for understanding the business value chain and are trained on industry focused skills to help them build effective decision making strategies from international perspective. Our program also highlights geo-political elements in elective courses to create holistic graduates aware of their surrounding business environments.
To relate the knowledge gained in the entrepreneurship management according to the set operational and strategic aims.
To take part in substantive discussions and to make decisions according to changing circumstances
To understand responsibility for the professional impact on the environment and society
To assume responsibility, be able to work in a team, delegate and coordinate responsibilities
Applicants must achieve minimum 45% marks in Intermediate or equivalent qualification.
Disclaimer : The Mentioned road map is for illustration purpose only. USA reserves the rights to make changes in the Road Map whenever deemed necessary or appropriate.
| Course Codes | Course Title | Pre Req. | Credit Hours |
|---|---|---|---|
| MKT-121 | PRINCIPLES OF MARKETING | - | 3 |
| MGT-121 | PRINCIPLES OF MANAGEMENT | - | 3 |
| QTM-101 | BUSINESS MATHEMATICS | - | 3 |
| ITB-121 | COMPUTER APPLICATION IN BUSINESS | - | 3 |
| ACT-121 | PRINCIPLES OF ACCOUNTING | - | 3 |
| ENG-101 | FUNCTIONAL ENGLISH | - | 3 |
| TOTAL CREDIT HOURS | 18 |
| Course Codes | Course Title | Pre Req. | Credit Hours |
|---|---|---|---|
| MKT-132 | MARKETING MANAGEMENT | - | 3 |
| ISL-101 | ISLAMIC STUDIES | - | 2 |
| ENG-102 | BUSINESS COMMUNICATION | - | 3 |
| MGT-122 | HUMAN RESOURCE MANAGEMENT | - | 3 |
| ECO-101 | MICRO ECONOMICS | - | 3 |
| TOTAL CREDIT HOURS | 14 |
| Course Codes | Course Title | Pre Req. | Credit Hours |
|---|---|---|---|
| ACT-232 | FINANCIAL ACCOUNTING | - | 3 |
| QTM-202 | BUSINESS STATISTICS | - | 3 |
| ENG-203 | BUSINESS REPORT WRITING | - | 3 |
| FIN-241 | MONEY BANKING & FINANCE | - | 3 |
| ECO-222 | MACRO ECONOMICS | - | 3 |
| TOTAL CREDIT HOURS | 15 |
| Course Codes | Course Title | Pre Req. | Credit Hours |
|---|---|---|---|
| MKT-252 | DIGITAL MARKETING | - | 3 |
| ITB-232 | DIGITAL BUSINESS AND INFORMATION SYSTEMS | - | 3 |
| ACT-243 | COST AND MANAGEMENT ACCOUNTING | - | 3 |
| FIN-222 | BUSINESS FINANCE | - | 3 |
| PAK-201 | PAKISTAN STUDIES | - | 2 |
| TOTAL CREDIT HOURS | 14 |
| Course Codes | Course Title | Pre Req. | Credit Hours |
|---|---|---|---|
| MKT-344 | CONSUMER BEHAVIOR | - | 3 |
| ACT-354 | AUDITING AND CONTROL | - | 3 |
| FIN-333 | FINANCIAL MANAGEMENT | - | 3 |
| LAW-321 | BUSINESS LAW | - | 3 |
| BUS-351 | INTRODUCTION TO PHILOSOPHY | - | 3 |
| TOTAL CREDIT HOURS | 15 |
| Course Codes | Course Title | Pre Req. | Credit Hours |
|---|---|---|---|
| BUS-352 | BUSINESS ETHICS | - | 3 |
| BRM-321 | BUSINESS RESEARCH METHODS | - | 3 |
| MGT-353 | SUPPLY CHAIN MANAGEMENT | - | 3 |
| BUS-342 | ENTREPRENEURSHIP | - | 3 |
| MGT-352 | TOTAL QUALITY MANAGEMENT | - | 3 |
| FIN-352 | ANALYSIS OF FINANCIAL STATEMENTS | - | 3 |
| TOTAL CREDIT HOURS | 18 |
| Course Codes | Course Title | Pre Req. | Credit Hours |
|---|---|---|---|
| MGT-454 | PROJECT MANAGEMENT | - | 3 |
| ECO-453 | MANAGERIAL ECONOMICS | - | 3 |
| BUS-453 | BUSINESS LOGIC AND REASONING | - | 3 |
| ELECTIVE - I | - | 3 | |
| ELECTIVE - II | - | 3 | |
| PRJ-448 | PROJECT - I | - | 3 |
| TOTAL CREDIT HOURS | 18 |
| Course Codes | Course Title | Pre Req. | Credit Hours |
|---|---|---|---|
| MGT-432 | OPERATIONS MANAGEMENT | - | 3 |
| ACT-452 | BUSINESS TAXATION | - | 3 |
| MGT-442 | ORGANIZATIONAL BEHAVIOR | - | 3 |
| ELECTIVE - III | - | 3 | |
| ELECTIVE - IV | - | 3 | |
| PRJ-449 | PROJECT - II | - | 3 |
| TOTAL CREDIT HOURS | 18 |
Meeting the challenges of today’s highly competitive business environment requires in-depth strategic knowledge and up-to-date administrative skills. This program is designed for the graduates pursuing careers in global business. It will provide students the knowledge to develop entrepreneurial thinking to recognize opportunities in the marketplace. Students will study a wide range of topics, with the opportunity to cover areas of special interest in depth.
A BBA degree would enable student to secure an entry-level positions in many corporations and factories. They would do lots of backend work, and provide support services to their seniors. Exceptional candidates could expect to do some customer interface. Since the degree will equip a student of BBA with the basic knowledge about corporate management and skills it will help them understand the diverse functioning of a company. BBA graduates can look for jobs in sales and marketing department of companies as members of sales teams or as management trainees. After completing a BBA, students should consider broadening their horizon by applying for Masters in Business Administration (MBA) degree in order to qualify for top executive positions and promotions.