Farhan Aslam Educationist & Web developer Customer Relationship Management is turning into an unquestionable requirement for education sector hoping to modernize and streamline their recruitment process of students. The basic aim of using the CRM is to increase the customer satisfaction and expand the income of business. CRM for the education sector empowers organizations to stay up to date by encouraging and following each communication the University has with them crosswise over various stages. This system is designed to help the management by simplifying their workflow and to improve the relationships with the students and Staff. The latest CRM platforms help the education sector to enhance their productivity. The major and important benefits of using CRM in the education institutes is that it helps the institute to become a high competitor in education sector in the market place. By implementing the CRM it identifies the different trends and that trends becomes the feedback for the departments and it helps to analyze the trends for further decision taking stages. CRM is very common in foreign countries educational institutes such as Australian National University, University of Toronto Canada but CRM is very rare in Pakistan educational institutes. It is a serious challenge for educational Institutes of Pakistan to implement the CRM systems. In Pakistan CRM system can be implemented in Higher Education Institutes to improve the performance by coordinating with people, technology and the process. CRM can be implemented in institutes of Pakistan to increase the satisfaction of students and management. New methodologies and concepts must be implemented by using the CRM system. For this purpose, educational institutes must arrange the different training programs which will help the students and the management for the execution of CRM, which will definitely increase the market share and the focus of the customers to the institutes. By executing the CRM in [...]
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Namrah Munir Digital Marketing Analyst “Let us never be betrayed into saying we have finished our education; because that would mean we had stopped growing.” Julia H. Gulliver Whenever you are reading an article and listening to someone using amazing vocabulary and providing you realistic facts about a sector, definitely results in improved knowledge. High education is part and parcel of that process. Every adult look forward to attaining higher education. With the evolving trends every day, High education trends are also changing. People almost decade back had never heard of the term distance learning/ online learning. As educational institutes, schools, colleges, universities, libraries and motivational talks were the only source of education. With the availability of internet around the globe, educational trends are evolving over time. Distance learning is almost the same as traditional self-study process, the only difference is either the learning materials and resources are sent to students in the form of email or they have been uploaded on the online portals. Teachers mostly interacts with students only when they are submitting the assignments or when they have been assigned any other task. They complete their set task according to the given schedule. Flexible timing has also made it easier for students to attend the classes and cover their courses along with their families. They can also manage their career as well. “An investment in knowledge pays the best interest.” Previously, everybody was busy in getting a degree. They were focused on having a good name attached to their resume. They were not as focused on adding more and more skills. But now students are moving towards skills as internet have made it easier for every student to earn remotely around the globe with the help of their unique skills and their experience in different sectors. Students are attaining this knowledge in the [...]
Ahmed Marketing Practitioner “Marketing always change with time but sales stays the same.” Above mentioned statement maybe refuted by many scholars and industry professionals but through my research and experience, I have come over this conclusion that Marketing falls under the umbrella of sales and to increase sales, marketing is used as a tool for it. Now the first question, that how sales is a bigger domain then marketing? Whenever a business is started, the primary purpose of that business is to sell and grow. So very evidently selling is the most basic and first aim of any business. Now, how to sell that product? In the selling process the first step is to do the marketing of that product. Even though selling do not occur as a first thing in selling process but its marketing. This is because, to sell anything you have to convey the product specifications and benefits first and then there will come a chance that your prospect is going to buy the product and actual sales will occur This is because. Without conveying product specification or without giving product information no one will feel the need to buy that product. Marketing specifically arouses a need in customers related to that product through product specifications and benefits, and when that is aroused or manipulated then the customer will move by himself and start the buying process, which from the other end is called selling process. Now, as the first part of selling process has been executed, that is conveying message through marketing, second step comes of selling in which sales people will be involved not marketing people. The job of sales people will be to turn those people into actual customers who become potential customer through marketing. Basically marketing is complimenting sales, and sales covers marketing. Success of marketing can only be [...]
Azeem Amin Reader and Trainer in Digital and Entrepreneurial Marketing Disruption is the procedure whereby a little organization with a couple of assets effectively challenges a bigger setup officeholder business or imagines completely new markets. Once some time ago individuals used to get CDs, and DVDs for their amusement yet since the appearance of YouTube and other video sharing platforms, we don't utilize them these days as these assets are accessible to us only a tick away. In addition, social media, for example, Facebook, Twitter, and Instagram have changed the entire worldview of communication, organizations’ business and advertising trends. There's no denying that, as far back as social networks and social media cleared a path into our lives, everything is extraordinary. Starting with the manner in which we socialize, cooperate, and plan for gatherings or even how frequently we go out. We won't go into a discussion with respect to the moral parts of the manner in which Social Media is affecting our lives. Rather, we will concentrate on the various manners by which social media is changing the manner in which the education framework works. Social media: reshaping the paradigms Beginning from elementary school up until university graduation, social media has the job to engage guardians, students, parents, and teachers to utilize better approaches for sharing data and fabricate a network. Measurements demonstrate that 96% of the students that have active internet are utilizing their time somewhere around one social system. The considerably progressively exceptional is that, despite the fact that a portion of the students utilizes the social networks for engaging and different purposes, there are a lot of them which use it to advance in positive and helpful exercises. It's a matter of practicability, truly, on the grounds that it bodes well to utilize the online universe to share stories with your [...]
Muhammad Usman Joyia Reader and Trainer in Computer Sciences
Namrah Munir Digital Marketing Analyst We all are living in a society where most of the individuals are using technology according to their preferences. Plus, the tech industry is also improving itself with every passing day making it difficult for everyone to have all sought of skill set available in them. It demands enhancement and establishment in the education sector. So most of the education sectors are moving towards blended learning. Have you ever heard of the term blended learning? Despite all the new hype, scholars have introduced this concept back in the 1960s and formal terminology was given to this concept in the 1990s. It was considered to be the unique combination of skill-set back in the 1990s but now it's the need of the society. According to resources, it is considered to be one of the top ten trends emerges in knowledge delivery in 2003. So the question arises, what is blended learning? What are the benefits of blended learning? Why should students study blended learning courses? What is Blended Learning? Blended learning is a teaching technique or method that integrates digital marketing and technology with traditional teaching practices, giving students an edge over others and make their learning processes more flexible. We can also say that blended learning is a mixture of multiple delivery mediums that are designed to complement each other promote learning and application-learned behavior. Blended learning makes a permanent record of thinking, thus offers an opportunity for your reflection and improved results. It is also known as hybrid learning. Benefits of blended learning: Flexibility: It provides a flexible schedule to students that provides them with an opportunity to control over their learning pace. They don't have to worried about their geographical locations and their time. Diversification: Students have access to a large number of learning tools and teaching styles which [...]
Ahmed Marketing Practitioner “Less is more” Nowadays sales itself has evolved to such an extent that modern day sales person can hardly be relatable and recognizable by a decade ago sales person. Why is this so? There are hundreds of sales tools, some of them are hard skills and some of them are soft skills. Wearing a nice suit, shoes, tie and combed hair is a necessity of traditional sales practice but other than that, sales tools are becoming sharper and tech savvy. The basic reason behind this evolvement is that target people has evolved and gone to such platforms that are only technology based. So when your customer has shifted to a tech based platform then to whom will you sell on traditional platform? Answer to this is: Basically No-body! So now, in order to sell the products and reach out to the target markets, sales people had to and have to shift on digital platforms. They need to promote and sell their products with the help digital tools and techniques because when you will be selling on digital platform, you will need digital tools to sell digitally. The next question comes about the approach of using these digital tools. Digital selling tools can be explained very simply and one can say that you just have to do clicks and rest will be handled by the platform you are selling on, it could be Facebook, YouTube, google or any other digital platform, but that is not the real picture. Selling efficiently and effectively on digital platforms requires a logic, knowledge and technique. The best practice is to use traditional sales experience on digital platforms. The reason behind this is that, the people who are buying and are present on digital platforms are the same who once used to buy on traditional platforms, so basically [...]
Azeem Amin Reader and Trainer in Digital and Entrepreneurial Marketing Is it accurate to say that you might hope to emerge from your competition? It might seem like old news that to do as such viably in the present market implies utilizing digital marketing strategies. So, what does Digital media marketing really mean? What's more, for what reason is digital marketing so imperative for organizations? To separate it to the least complex terms, online marketing can be depicted as the content and procedure used to achieve consumers through their applications of PCs, cell phones, tablets and different sorts of digital media. Over the most recent multi decade or so the world has demonstrated a change in perspective from analog to digital. An ever increasing number of individuals are devouring a wide range of data online subsequently making digital marketing the most ideal approach to contact your focused on customers. We inquire as to why Digital Marketing is so vital. The significance of digital marketing works not just for advertisers, it gives something inventive to the customers as well. Give us a chance to see and comprehend the significance of digital marketing. How did it emerge? Technological advancements have opened the gateway to a plethora of new communication vehicles, and internet platforms provide companies with the opportunity to reach a whole new audience. No matter the size of your organization, there’s simply no excuse for not utilizing digital marketing tools to improve your company’s position in the marketplace. Why to use digital media marketing? The purpose of digital marketing for business lies in the option to select your process of marketing as per your budget and reach a wider spectators at a cheap cost. Even a decade back getting your product marketed especially for a small business was a tedious and strenuous task. Most of the [...]
Muhammad Usman Joyia Reader and Trainer in Computer Sciences Introduction “Design is not just what it looks like and feels like. The design is how it works." ~Steve Jobs The recent advancements in the technologies have made the internet available everywhere. People are more connected these days using social media and different community websites. Websites are playing a vital role in the digital age economy these days. There are a lot of e-commerce businesses which exist online such as Amazon, eBay, Alibaba Group etc. People spend a lot of money there buying different household items making these platforms to earn millions of billions of dollars annually. People discuss different experiences with each other online as well on different community websites. These platforms are naïve and easy to use. So there is a question, how do these platforms work in a way that everyone uses these web-based systems find it easy to use? The answer is, Design! Why Design Ergonomics are Crucial? The design is inevitable and exist everywhere. Doesn't matter, if you use a laptop or other gadget for your daily routine activities, or clothes you wear, or pen you use, the design is involved in everything. Because it controls human interaction with things. If the control is configured in a way that human interaction is simple, this interaction can be impactful and enjoyable. But if it's not, then it can add extra ambiguity and confusion to the user. For example, if you're a creative infographic professional and wants to show people your portfolio to increase your global reach, you can have a website which shows your creative skills. But if the design and layout of your website are not good, it can bore people or they can get confused about your skills leading you towards losing a potential client. A recent study shows that designed [...]