BS in Digital Marketing

About Program

BS Digital Media Marketing (BS-DMM) program is specifically designed to address the sudden need for qualified digital marketing professionals owing to the recent boom in social media platforms and the reliance of the society on them. The degree provides the students the fundamentals of understanding life in general, basics of working in the media industry, specifics of digital marketing field and exploration of knowledge in diverse fields to round out their education. Students will gain this knowledge by engaging in understanding, creating, processing, and manipulating the digital content through modern technologies to bring about effective communication through a combination of theoretical and practical challenges that will enhance whatever skillset with which they begin. Graduates from the BS-DMM degree can pursue several career lines such as digital marketing, web design, and digital graphic design among others.

Program Learning Outcomes

Demonstrate critical thinking, research, and communication skills as applied to the public and private sectors.

Explain the cross-cultural context of public and private institutions operating in a global environment.

Manage diversity issues within an organizational framework.

Identify major issues in today’s public and private institutions.

Demonstrate the integrative knowledge, skills, and ethics necessary for responsible administrative, management and leadership positions.

Demonstrate the management, legal, ethical, and behavioral skills for effective job performance and career mobility

The ability to understand that public policies shape, and are shaped by, the institutional, legal, political and economic contexts in which they occur.

The ability to critique and formulate public policies by collecting and analyzing qualitative and quantitative information.

The ability to identify factors that influence the political support for a policy and that help or hinder its successful implementation.

An expertise in a chosen field of public policy that is developed by taking at least three courses in that policy field.

Career Outcomes

Jobs Titles

Digital Marketing Agency

Digital Marketer

Advertising Agency

Content Strategist

PR Agencies

SEO Specialist

Social Media Manager

Marketing Manager

Paid Ads Manager

Program Details

Study Level
Bachelor Degree Programs
Study Mode
Program Duration
4 Years (8 Semesters)
Admission Intake
Fall & Spring
Credit Hours

Eligibility Criteria

Intermediate or equivalent. USA admission test or equivalent.

Note: Students awaiting Inter part II results shall apply on the basis of Inter part I

Offered Campuses

Raiwind Road Campus
Barki Campus
Cantt Campus

Learning & Assessments

How you will learn:

How you will be assessed:

Online Learning Support

Online teaching is a special feature of University of South Asia. Every lecture with supporting quiz, assignments and test banks are available on the student portal to ensure quality and continuity of education in case of any eventuality like University closure or emergency situations faced by students.

Students are encouraged to come to class after watching online lectures for active participation.

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