Associate of Media Studies (Raiwind Campus)

About Program

The Associate Degree Program (ADP) in Media Studies gives you the skills to work with media and communication in international developmental cooperation as well as in other areas. This program, combines courses on culture, communication and development and integrating them with practical field work. It explores the use of communication - both as a tool and as a way of expressing processes of social change within the contexts of globalization. It gives students the opportunities for employment in professional media companies, international organizations (governmental and non-governmental).

Tentative Program Road Map

List of Courses - Associate of Media Studies (Raiwind Campus)

Semester 1
Sr. No. Course Code Course Title Cr. Hrs.
1 Web Design and Development 2-1
2 Digital Marketing 2-1
3 Creative Design Suite 2-1
4 Content Creation and Presentation 3-0
5 National and International Affairs 3
6 Introduction to Mass Communication 3
Semester 2
Sr. No. Course Code Course Title Cr. Hrs.
1 Writing and Presentation Skills 3
2 Mass Media in Pakistan 3
3 Pakistan Studies 3
4 News Writing and Reporting English/Urdu 3
5 Computer Systems and Applications 3
6 New Editing and Page Designs 3
Semester 3
Sr. No. Course Code Course Title Cr. Hrs.
1 Introduction to Advertising & Public Relations 3
2 Broadcast Media (Radio/TV) 3
3 Theories of Mass Communication 3
4 Contemporary World Media 3
5 Sociology 3
6 Communication Skills 3
Semester 4
Sr. No. Course Code Course Title Cr. Hrs.
1 Online Journalism 3
2 Research Methods 3
3 Development Communication/DSC 3
4 Media Laws and Ethics 3
5 Final Project 3
6 Internship (3 Months) Pass/Fail

Program Learning Outcomes

• The basic objective of this program is to teach students to make media products that can entertain, inform, and challenge.

• They explore, develop, and communicate ideas through the development of their skills in the use of media technology.

• In the process, they use language, symbols, and structures to create meaning. In reflecting on their own and others’ products, students develop their production skills.

• The department emphasizes creativity, visualization, critical thinking and intellectual risk taking.

Career Outcomes

Jobs Titles

• Advertising Media Buyer • Media researcher • Writer • Television/Film producer • Web content manager • Political Adviser • Digital Marketer • Media Researcher

• Copywriter • Broadcast journalist • Social Media Manager • PR consultant • Photographer • Editorial Assistant • Media Planner

Program Details

Study Level
Associate Degree Programs
Study Mode
Morning
Program Duration
2 Years (4 Semesters)
Admission Intake
Fall & Spring
Credit Hours
60

Eligibility Criteria

Inter or equivalent qualification

Note: Students awaiting Inter part II results shall apply on the basis of Inter part I

Offered Campuses

Raiwind Road Campus

Learning & Assessments

How you will learn:

How you will be assessed:

Online Learning Support

Online teaching is a special feature of University of South Asia. Every lecture with supporting quiz, assignments and test banks are available on the student portal to ensure quality and continuity of education in case of any eventuality like University closure or emergency situations faced by students.

Students are encouraged to come to class after watching online lectures for active participation.

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