Mr Badar Khushnood highlighted the importance of Digital Advertising and stressed that students should at least do
1) Google Analytics Certification ,
2) Adsense Certification and
This will enable students to get projects at UPWORK , Freelance the largest employer in Pakistan, which provides 1500,000 jobs to Pakistani’s as they complete the given projects and keep getting more.
Adsense is used to Reach out to 23 Million Face book users in Pakistan as they are our Digital Advertising audience for consumer products like www.yum.com YUM Inc Brands- KFC etc. 35Million smart phone users can be contacted digitally through Mass Urdu SMS. PTA site can give you the exact number of 3G users in Pakistan which is 24.7 Million PTA. http://www.pta.gov.pk/index.php?Itemid=599PTA Teledensity of Pakistan is 66% as 130 Million mobile users on PTA network out of which 100 million are biometrically verified which tells us about demographics of these users, if NADRA cooperates.
Students knowledge base will double by solving Google Analytics assignments, as they will be exposed to secondary data already available on the web and primary data collected through Face book as customer comment on their taste preferences and other comments about the product being promoted on the Digital Media.
Mr Badar Khusnood also highlighted the importance to think big. As $ 100 Million online trade is already taking place in Pakistan and this Rs 10 Arab Online business wher orders are placed online and goods delivered by courier on Cash on delivery basis. Cost of converting a customer is approximately 70 cents and complete tracking can be provided by Google Analytics.
A twenty second advertisement can fetch you Rs. 10 crore ($1 Million) if DORITOS selects your 20s Digital Ad for Super Bowl 2017. In 2015 and 2016 students won prizes of $ One Million each in February.