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1. To make USA a University of choice for prospective students across all programs offered.

2. To achieve the highest possible HEC ranking for USA.

3. To get study programs accredited on a University-wide basis from respective accrediting local and international bodies of high standing.

1. Ensuring satisfaction of students, faculty, staff, regulatory bodies, employers, and the general public.

2. Meeting all requirements of the Quality Assurance Agency (QAA) of HEC.

3. Meeting all requirements of program accreditation bodies.

Dr. Irfan Amir

Director Quality Enhancement Cell

Dean Faculty of Management Sciences
PhD (Marketing), University of Manchester
MBA (Marketing), University of the Punjab

Contact: [email protected], [email protected]

Dr. Irfan Amir joined the University of South Asia (USA) as Dean, Management Sciences in January 2014. He was appointed as Director, Quality Enhancement Cell in November 2016. His work experience spans almost three decades. He has worked for over fifteen years at the Lahore University of Management Sciences (LUMS) first as Assistant Professor and then as Associate Professor. He has also worked as Dean, Management Sciences for about two years each at the University of Central Punjab, Superior University and the Institute of Management Sciences. Dr. Amir teaches strategic marketing, innovations management and new product development, sales force management, services marketing, and business communication in the BBA, MBA and executive programs. He has written or supervised over twenty case studies and thesis projects in the area of marketing. Several of these case studies have been published in renowned case research journals and marketing case books. Dr. Amir has presented case studies and papers in a number of international conferences in the Far East, Europe and North America. He has consulted widely with the government, private organizations, and international organizations including the United Nations and International Labor Organization (ILO). His current research interests are in innovation management and new product development, marketing of services, business communication and creative writing. Dr. Amir has recently published an article titled ‘Transforming Lives through Empathy, Compassion, Societal Well-being, and Management Best Practices’ in The Journal of Management Research, Volume 3, Issue 2, 2016, ISSN 2218-2705 (co-author). He has also published two self-help eBooks titled ‘A Practical Guide to Business English’ (ISBN: 978-0-9574934-4-5 (3-5) (4-2) and ‘10 Practical Guidelines to Motivate Yourself’ (ASIN: B00F2H8MP6). As Director QEC, Dr. Amir will work in unison with the QEC team and all other internal and external stakeholders to instil and nurture an ethos of total quality management and enhancement in all USA operations.


Mr. Aamir Abbas Chaudary

Deputy Director Quality Enhancement Cell

Assistant Professor Faculty of Management Sciences
PhD (Management) Candidate
MS (Management), University of Management and Technology, Lahore
MBA, University of Management and Technology, Lahore

Contact: [email protected]

Mr. Aamir Abbas Chaudhry is working as Assistant Professor at University of South Asia (USA), Lahore in its faculty of Management Sciences. He is also working on the strategic plans of the University to take it to the next level of success in its Quality Enhancement Cell (QEC) in the capacity of Deputy Director, QEC. Apart from his academic excellence in higher education, he is an active researcher in the areas of Management and Strategic Human Resource Management. His focused research interests include organizational behavior, leadership, services management and HR systems. He has published his research work in national and international journals of repute. He is academician by choice who has also practiced management and HRM in the corporate sector. As Deputy Director of QEC, his scope of work is to ascertain strategic directions related to quality endeavors from 360 degree approach in University of South Asia and to ensure implementation of QEC plans so that USA image as University in quality assurance can be augmented.


Mr. Qalab-e-Abbas

Assistant Director Quality Enhancement Cell

Assistant Professor of Faculty of Management Sciences
MSc (International Business), University of Dundee, Scotland, UK
MBA, University of Central Punjab, Lahore, Pakistan

Contact: [email protected]

Mr. Qalab-e-Abbas is working at University of South Asia since October 2015. He holds a MSc. International Business from University of Dundee, Scotland, UK. He completed his graduation in Business Administration from University of Central Punjab, Lahore, Pakistan. His teaching and research focuses on the interface between international entrepreneurship, innovation and marketing management within the context of small and medium-size enterprises. He is a dedicated, ambitious and goal-driven educator with six years progressive experience in higher education institutes and strongly believes that class room is a training ground not only in the field of study but many aspects of life. Currently, he is performing his duties as Assistant Director Quality Enhancement Cell at University of South Asia. His major responsibilities include ensuring USA meets all requirements of the Quality Assurance Agency (QAA) of HEC and all program accreditation bodies.


Ms. Mishal Aleem

Manager Quality Enhancement Cell

Lecturer Faculty of Architecture

Contact: [email protected]

Ms. Mishal Aleem is working as an Associate Professor (Faculty of Architecture) at University of South Asia. Her research interests are Urban Design & Planning, Architectural Design, Landscape & Environment Studies and Sustainable Design Strategies.
Ms. Mishal graduated from University of the Punjab in 2009, with a B.Arch degree. Her belief in the fact that a sensitive design approach can make the world a better place for all its inhabitants alike, led her to design an eco-friendly neighborhood as her thesis project. Not only it won an accolade from the university, but also her research was well-received by the the selection committee of International Conference of Islamic Art & Architecture (ICIAA). She was the youngest researcher to present her paper, 'An Islamic Neighborhood', at ICIAA-2010, held in Esfahan, Iran. The paper got published in Isfahan Universiy of Arts' journal.
Ms. Mishal has a field experience of almost 8 years, during which she has worked with renowned architectural firms of Lahore. She currently runs her private practice.
She joined the University of South Asia in 2015, with the sole purpose of educating the architectural students about their roles and responsibilities as architects, and the effects of their design approaches on the society, economy and environment.
As Manager QEC, she is committedly working with the QEC Team in planning, organizing and coordinating activities to ensure quality academic operations at University of South Asia as per the criteria of Quality Assurance Agency at HEC These activities include preparation of course files, streamlining course curriculum and developing programme roadmaps in accordance with HEC and international standards, class audits, teachers’ evaluation and training of faculty members.



Ms. Kainaat Fatima

QEC Officer

Contact: [email protected]

Ms. Kainaat Fatima completed her bachelors in business administration from University of South Asia. She was the student ambassador and prominent hockey player at intermediate level.
She is a member of University of South Asia’s Quality Enhancement Cell as QEC Officer. Her duties include; assisting QEC team in preparing self-assessment reports, coordinating activities with all departments and conducting quality related surveys to ensure that the university is meeting HEC as well as internal standards of quality excellence.



Mr. Umar Hayat

Focal Person QEC, Department for Fashion and Design

Lecturer Faculty of Fashion and Design

Mr. Umar Hayat is serving in the Department of Fashion and Design at USA since 2015 as lecturer, imparting knowledge and guiding students with his rich experiences. He has extensive professional experience of over three years which includes industrial experience of PDQ textile PVT LTD, Indus apparel. His pret collections have been displayed three times in Fashion Week London. Currently, he is associated with label of Mantra by Bombay Store (UK based brand).



Mrs. Rubina Amin

Focal Person QEC, Department of Architecture

Associate Professor Faculty of Architecture

Mrs. Rubina Amin completed her Bachelors in Architecture from National College of Arts (NCA) and has been conducting Architectural Thesis class at USA since 2011. She is the recipient of Pakistan Council of Architects and Town Planners (PCATP) award which is equal to five publications. She has sixteen years of teaching experience in different institutes like NCA, USA and Oriental College of Arts (OCA) and also served as Director of OCA. She has completed over two hundred projects under the name of Rubina Associates. She has taught subjects of Professional Practice, Research Methodology, Theory of Architecture, and Landscape. She has rendered her services for a wide variety of academic tasks such as development of architectural design courses and course contents of theoretical subjects with the help of the concerned teacher, infrastructure for different projects of landscape, project management and surveys on sites and research work for various projects to be conducted by the team.



Dr. Wajeeha

Focal Person QEC, Department of Physiotherapy

Lecturer Faculty of Life and Health Sciences

Dr. Wajeeha works as Lecturer and Program Coordinator in the Faculty of Life and Health Sciences contributing her expertise and experience to the management of administrative tasks of the Department of Physiotherapy. In addition, she is representing her Department in the Quality Enhancement Cell and is an integral member of Committee of Continuous Professional Development (CCPD) and Event Management (EMC) at USA. Dr. Wajeeha received her Degree in Bachelors of Physiotherapy from King Edward Medical University School of Physiotherapy, Mayo Hospital Lahore. To further her education, she did Transitional Doctor of Physiotherapy (tDPT/M.Phil) from University of Health Sciences. She is a dedicated educator, manager and counselor. She is involved with University administration, faculty and students maintaining high standards of conduct and strives to improve the academic and administrative interaction and feedback among them.



Ms. Ayesha Saeed

Focal Person QEC, Department of Food and Nutrition

Senior Lecturer Faculty of Life and Health Sciences

Ms. Ayesha Saeed is the QEC Focal Person from the Department of Food and Nutrition, Faculty of Life and Health Sciences. She is a PhD Scholar (Food & Nutrition) and working at USA as Senior Lecturer and MPhil Program In-charge. With her experience in nutritional counseling, research publications, conference presentations, reviewing, and research supervision, she is a dedicated academician. Her area of expertise and interest include epidemiology, maternal and neonatal health. As a liaison between the QEC management and the department, she aspires to raise the quality of the Departmental activities according to benchmarks set by HEC.



Ms. Ayesha Ameen

Focal Person QEC, Department of Bio-Technology

Lecturer Faculty of Life and Health Sciences

Ms. Ayesha Ameen is a graduate of FC College University, Lahore. She has worked on different research projects related to Environmental Biotechnology, Microbiology, Tissue Culturing and Molecular Biology. She has worked as Research Associate in FC College University, Research Scholar during her MPhil from LCWU and Research Intern in University of Veterinary and Animal Sciences. Her research interests are composting and recycling of organic waste, isolation, cloning and characterization of bacterial strains, techniques of molecular biology, gene sequencing, plant tissue culture, in vitro citrus production, and bioinformatics tools. She is keen to embark on a career where she can serve in a challenging and dynamic environment by making the best out of her professional abilities and interpersonal skills. She is an active contributor to a team of dedicated and ambitious people working in QEC for the establishment of quality assurance system in higher education. She is contributing in collection of data from all the academic departments regarding faculty and students and summarizing it for the purpose of quality assurance.



Mr. Ilyas Butt

Focal Person QEC, Department of Computer Sciences (Tufail Road Campus)

Assistant Professor Faculty of Computer Sciences

Mr. Ilyas Butt completed his MSc in Intelligent Imaging System from Queen Mary University, London and did BSCS from COMSATS Institute of Information Technology, Lahore. Currently, he is working as Assistant Professor in Department of Computer Sciences at USA and has been given the additional roles of focal person QEC, member Board of Faculty and member Course Curriculum & Accreditation Committee for Department of Computer Sciences, where the Department achieved X category approval. Having an updated knowledge of curriculum & accreditation as described by Higher Education Commission and National Computing Education Accreditation Council (NCEAC), his contribution to QEC at USA involves sharing his experience and expertise with the team to gain highest level of Quality Standards required by HEC and NCEAC.



Ms. Abida Hassan

Focal Person QEC, Department of Law

Assistant Professor Faculty of Law

Ms. Abida Hassan is working as Assistant Professor in the Faculty of Law at USA. Prior to receiving her LLM degree, she completed her LLB with a distinction. Currently, she is pursuing her PhD and is practicing law as Advocate High Court since 2010. She has extensive experience in law and has held several reputable positions including Chairperson, Guardian Courts, Lahore (Free Legal Aid Committee) from 2015-16, Member Human Rights Committee, Punjab Bar Council (2015-16), Legal Adviser at the panel of Government of Pakistan, Law and Justice, Islamabad. Presently, she is Chairperson, Jail Reforms Committee, Lahore. Moreover, she has served as Vice President of Punjab for Social Welfare Organization, Finance Secretary of Society of Humanity, Jampur, Pakistan and President, Society for Humanity. Ms. Hassan has also been involved in teaching and served as visiting lecturer at Minhaj University (Criminology Department), Lahore. She has supervised more than twenty students of LLM in their research work as internal and external supervisor. As focal person QEC, she is working as a liaison between the Department of Law and QEC at USA to ensure that HEC criteria for quality are met effectively.



Mr. Sabeeh-ul-Hasnain Siddiqui

Focal Person QEC, Department of Electrical Engineering (Raiwind Campus)

Lecturer Faculty of Electrical Engineering

Mr. Sabeeh-ul-Hasnain completed his Master of Science in Electrical Engineering (MSEE) from University of South Asia in 2015 with a 4.00 CGPA. He joined USA as a lecturer and has been teaching the courses High Voltage, Power System Analysis, Control System, Power Transients, Power System Protection and Renewable Energy Resources to electrical engineering students. In addition to this, he is managing Departmental Examination Cell where he is offering his services in conducting Mid and Final examination, keeping record of the results and solving exam related queries. Another uphill task assigned to Mr. Sabeeh includes up-gradation of laboratories by purchasing lab equipment as per the requirements of Pakistan Engineering Council (PEC), keeping all the abandoned equipment in order and evolving simple and executable maintenance procedures. As focal person for QEC, his duties are to stipulate clear and explicit standards by assuring quality through academic auditing according to PEC and HEC requirements.



Mr. Hammad Ullah

Focal Person QEC, Department of Computer Sciences (Raiwind Campus)

Lecturer Faculty of Computer Sciences

Mr. Hammad Ullah is working at University of South Asia since March 2016. He holds a MS Degree in Telecom and Electronics from Sheffield Hallam University, UK. He completed his graduation in BSC Engineering from COMSATS institute of information Technology, Lahore, Pakistan. His teaching and research focuses on the Wireless and Wired modes of Communication and how to utilize network more efficiently. He is a motivational and inspiring educator and famous in the university with his creative techniques of teaching. As far as his technicalities are concerned he worked 4 years for multinational organization starting from bottom till management position. He utilizes his vast experience of field work in his university career. Currently he is performing his duties as Member Quality Enhancement Cell at University of South Asia. His major responsibilities include ensuring USA meets all requirements of the Quality Assurance Agency (QAA) of HEC and all program accreditation bodies.



Mr. Hasan Gul

Focal Person QEC, Department of Civil Engineering (Raiwind Campus)

Assistant Professor Faculty of Engineering

Mr. Hasan Gul is working as Assistant Professor at Department of Civil Engineering in University of South Asia since June 2016. He is currently involved in teaching and handling administrative matters of Civil Engineering Department at USA, Raiwind Campus. He holds six years of diverse experience in industry and academia. He has also worked as Lecturer at University of Central Punjab, Lahore. Before joining the academia, he worked as Project Engineer in Government of Punjab. He has written ISSN indexed research paper and is actively supervising undergraduate students’ projects/thesis. His research area is stress and strain behavior of soil under various loading conditions and soil types. As focal person of QEC, he is committed to implement decisions and strategies adopted by the University to achieve the quality enhancement targets.

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