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Master of Science in Marketing

Individuals seeking a more general marketing degree, versus the foundation of business courses offered in a Master of Business Administration (MBA) in Marketing program, can pursue a Master of Science (M.S.) in Marketing. A M.S. marketing program prepares students to help promote products and services for businesses using systemic brand and selling approaches. Within a Master of Science (M.S.) in Marketing program, students gain knowledge of brand strategies and global markets. Pupils may choose to concentrate their program in specific areas through elective courses like service marketing, computational marketing and brand management. Internships and group projects are often required. For admission, students must have a bachelor's degree. Depending on prior coursework, prerequisite classes in statistics, marketing, management and accounting may have to be completed. Relevant work or practical experience may also be necessary.

Common courses are:

- Marketing research
- Strategic marketing
- Marketing communications
- Customer management
- Marketing analysis

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