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M.Phil. Management

Our Master of Science in Strategic Human Resource Management (MS-SHRM) program is built upon our proven success and internationally acknowledged capability of developing globally competitive corporate and academic leaders. This program opens new avenues for leading organizations in the emerging global knowledge economies by understanding 21st century’s HR philosophies, systems, and practices, duly needed to meet strategic HR needs of organizations.

In emerging knowledge economy the contemporary organization would be the one that develops its Human Resources as organization’s strategic partners who would understand the value of research-driven ideas and solutions to make competitive decisions for their organizations. Accustomed to “Search-Behavior”, this program prepares competitive and ethical HR professionals who design and implement research-led customized, innovative, and competitive HR solutions to help any kind of organization successfully meet its strategic and operational goals.

Program and Objectives

- The two year program, Master of Science in Marketing, is highly challenging, extensively focused, and designed to transform the students into market leaders who have the capacity to generate creative and innovative solutions, and apply their acumen in real-world complex marketing issues.
- The program emphasizes analytical and quantitative decision-making skills besides implanting the knowledge of marketing concepts, thus preparing the students for today’s marketplace. Students will go through rigorous training and will be exposed to latest concepts, tools, and techniques in marketing research.
- The exposure to latest tools and techniques will polish the technical skills and expertise gained through coursework. The students shall be given exposure to paradigms of Consumer Behavior, Brand Management, Services Marketing, Distribution, Integrated Marketing Communications and Strategic Marketing.
- This program shall provide students with acumen of how to increase an organization’s bottom line by implementing compelling marketing campaigns.

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