Marketing

Marketing 2018-07-26T10:35:29+00:00

Overview

A 4-year Bachelor of Science in Marketing program includes general business courses as well as basic instruction in advertising, e-marketing, management, copywriting and entrepreneurship. Students learn about demographics and how they’re used to determine marketing strategies. Programs usually require students to complete a capstone experience, which often involves a team project, Additional areas of study include:

Objectives of the Program

– Students will be able to demonstrate Human Resources decision-making processes concerning employees in the workplace.
– Students will be able to evaluate leadership and organizational performance.
– Students will be able to evaluate behavior in the workplace that is not ethical according to Human Resources industry standards.
– Students will be able to demonstrate the ability to apply governmental and organizational policies in the Human Resources role.

Roadmap

ROADMAP BACHELOR OF SCIENCE IN MARKETING

Student must study 132 Credit Hour (42 courses and 1 Final Year Project). Some courses are compulsory to meet the requirement of your degree and are labelled as core course. Others are optional and are labelled as elective.

1st Semester
Code Course Title CH Pre-req
MG-101 PRINCIPLES OF MANAGEMENT 3 – – – –
CS-101 COMPUTER SYSTEMS AND APPLICATIONS 3 – – – –
COM-110 EFFECTIVE COMMUNICATION 3 – – – –
MKT-101 PRINCIPLES OF MARKETING 3 – – – –
ACC-101 PRINCIPLES OF ACCOUNTING 1 3 – – – –
Semester Credit Hours: 15

2nd Semester
Code Course Title CH Pre-req
HR-101 HUMAN RESOURCE MANAGEMENT 3 PRINICIPLES OF MANAGEMENT
MKT-102 MARKETING MANAGEMENT 3 PRINICIPLES OF MARKETING
QM-101 QUANTITATIVE TECHNIQUES IN MANAGEMENT 3 – – – –
COM-120 MANAGEMENT COMMUNICATION 3 EFFECTIVE COMMUNICATION
PS-101 PAK Studies & Islamiyat 3 – – – –
ACC-102 PRINCIPLES OF ACCOUNTING 2 3 PRINCIPLES OF ACCOUNTING 1
Semester Credit Hours: 18

3rd Semester
Code Course Title CH Pre-req
MKT-201 SALES FORCE MANAGEMENT 3 PRINCIPLES OF MARKETING
MKT-202 BRAND MANAGEMENT 3 MARKETING MANAGEMENT
MG-202 FACILITIES MANAGEMENT 3 PRINCIPLES OF MANAGEMENT
ELECTIVE 3 – – – –
SCM-201 SUPPLY CHAIN MANAGEMENT 3 PRINCIPLES OF MANAGEMENT
Semester Credit Hours: 15

4th Semester
Code Course Title CH Pre-req
MKT-203 CONSUMER BEHAVIOR 3 MARKETING MANAGEMENT
MKT-204 INTEGRATED MARKETING COMMUNICATION 3 PRINCIPLES OF MARKETING
ELECTIVE 3 – – – –
ECO-201 FUNDAMENTALS OF ECONOMICS 3 – – – –
ACC-201 FINANCIAL ACCOUNTING 3 PRINCIPLES OF ACCOUNTING 2
Semester Credit Hours: 15

5th Semester
Code Course Title CH Pre-req
MKT-301 INTERNATIONAL MARKETING 3 PRINCIPLES OF MARKETING
MKT-303 MARKETING RESEARCH WITH SPSS 3 CONSUMER BEHAVIOR
ELECTIVE 3 – – – –
ELECTIVE 3 – – – –
ELECTIVE 3 – – – –
FIN-201 FINANCIAL MANAGEMENT 3 FINANCIAL ACCOUNTING
Semester Credit Hours: 18

6th Semester
Code Course Title CH Pre-req
MKT-304 SERVICES MARKETING 3 PRINCIPLES OF MARKETING
ELECTIVE 3 – – – –
ELECTIVE 3 – – – –
BUS-301 BUSINESS LAW 3 PRINCIPLES OF MANAGEMET
ECO-301 MANAGERIAL ECONOMICS 3 FUNDAMENTALS OF ECONOMICS
Semester Credit Hours: 15

7th Semester
Code Course Title CH Pre-req
MKT-401 RETAIL MARKETING 3 PRINCIPLES OF MARKETING
MKT-402 STRATEGIC MARKETING 3 MARKETING MANAGEMENT
ELECTIVE 3 – – – –
ELECTIVE 3 – – – –
ELECTIVE 3 – – – –
Semester Credit Hours: 15

8th Semester (Foundation)
Code Course Title CH Pre-req
MKT-403 E-MARKETING 3 PRINCIPLES OF MARKETING
MKT-404 MEDIA ANALYSIS & CREATIVE STRATEGY PLANNING 3 INTEGRATED MARKETING COMMUNICATION
ELECTIVE 3 – – – –
ELECTIVE 3 – – – –
ELECTIVE 3 – – – –
Semester Credit Hours: 15
Total Credit Hours:132

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Assessment

  • A semester is a sixteen weeks of continuous studies.
  • As per HEC requirement, fifty minutes of class lecture or 100 minutes of supervised lab work done during sixteen weeks of a semester is called a credit hour.
  • Grade Point Average (GPA) is a number that indicates a student’s average grade.
GPA GRADE
GPA 4.0 A
GPA 3.0 B
GPA 2.0 C
GPA 1.0 D
  • Cumulative grade point average (CGPA) is the overall GPA earned by the student during the entire tenure of studies. Bachelors (Hons) students are required to obtain a CGPA of 2.0 to graduate.
  • The total number of 40 to 42 courses with a total of 132 credit hours are required to complete a 4-year Bachelor degree program. Additionally, 6 to 12 credit hours of project work is required.
  • Students have to repeat courses with lower GPA to reach a CGPA of 2.0.
  • There are two exams conducted during each semester: mid-term and final-term.
EXAM PERCENTAGE(%)
Mid-Term 20%
Final-Term 40%
Class Attendance 10%
Assignment,Quizzes 30%
  • No supplementary tests are conducted. Students failing in a subject are required to repeat the entire course.
  • Students found guilty of cheating are fined Rs. 10,000 and are required to repeat the course.
  • Student can freeze their semesters by submitting an application to the Director of Student Affairs. A maximum of three semesters can be frozen.
  • Students must report back within the given time failing which their admission will be cancelled.
  • The fee to freeze a semester is Rs. 2,500.
  • Fee deposited for a particular semester cannot be ‘carry-forward’ for another semester even if the student opts to use the freeze option.

Fee Structure

Admission Fee 2018-07-24T10:26:08+00:00
Admission Fee
Admission Fee (One time Charges at the time of admission) 25000 (For all degree programs)
Faculty of Management Science 2018-07-24T10:25:36+00:00
FACULTY OF MANAGEMENT SCIENCE
Undergraduate programs Semester Fee Total Fee
Bachelors of Business Administration – BBA 80,000 640,000
Specializations
Human Resource Management
Management
Entrepeneureship and SME Management
Operations And Supply Chain Management
Marketing
Finance
Graduate Programs
Master of Business Administration -MBA 1.5 80,000 240,000
Master of Business Administration (MBA 2 years) 80,000 320,000
Master of Business Administration -MBA 2.5 80,000 400,000
Master of Business Administration -MBA 3.5 80,000 560,000
Master of Business Administration (Executive) 80,000 320,000
Master of Science in Management Sciences 80,000 240,000
Specializations
Management
Marketing
Accounting
Finance
Human Resource

Note:

1. Fee for the first semester is payable at the time of admission.
2. Fee for subsequent semesters is payable on first Saturday of December and May.
3. Separate per course fee is charged for Summer Semester that is payable at the time of enrolment.
4. Fee bills are distributed to students in classes and are also available at the accounts office. They can also be printed from the Student portal when the fee becomes due.
5. It is the responsibility of the student to submit the fees before the last date.
6. After due date fine will be charged for late payments
7. Students failing to clear the fee within two weeks past the due date will be denied entry into the campus.
8. Students will not to be allowed to sit in the exam if their dues are not clear

Employment Scope

Many job opportunities are knocking the doors of good marketers. This discipline is still in its evolution phase where digital marketing, electronic commerce and other revolutions are making this degree program more interesting and vibrant. We at USA assure best possible marketing learning of our students which will enable our students to earn middle to top management positions in the area of marketing in reputed FMCGs, local and multi-national corporations. The art and skills in marketing also help entrepreneurs to manage their own business with precision and triumph.