Digital Marketing Industry has developed significantly in the past 2 to 3 years. The data and facts speak for themselves, while other industries are growing at a rate of 10 percent growth, Digital Marketing has witnessed growth by 40 percent year-on-year. Markets all over the world have moved from the traditional practices of marketing to a digital version in recent years because of the evolution of new technology and changes in consumer habits and behaviors.

We know what the next question arising in your mind is!

What is the Scope of Digital Marketing?

At the end of this blog we are sure you will get the answer to this question.

  • The world is going digital and by the end of the year 2020, there will be more than 1 million jobs is Asia alone in this field.
  • Progressive field where new developments take place every day. Hence you will have to keep on updating yourself with new knowledge and skills, giving you the chance to remain ahead of the curve.
  • Digital economy is expected to be worth US$200 billion by 2025 in Asian Countries alone.
  • Variety of career opportunities, with room for young people to grow.
  • Greater control over marketing activities and ability to track effort.


Let’s explore the different career options available in the field of digital marketing.

  • Digital Marketing Director or Manager:

Digital Marketing Director or professionals are responsible for driving the strategy and planning for paid search, affiliate, email, display and organic search to drive sales and engagement for both digital commerce and physical outlets (if they exist). They normally should have experience of 5+ years.

They need to have in-depth knowledge about the whole field of digital marketing along with strong business acumen in order to head the whole of the digital marketing team. Passion for performance marketing and hitting KPI’s is a needed trait in them. Best Directors tend to have a mix of talents. At the end of the day, it’s about increasing sales and leading to greater profits for the company. They have to combine the different components of digital marketing and make it more efficient. They are the highest paid individuals.

  • Search Engine Optimizer (SEO) Executive:

The demand for SEO is tremendous. They are the drivers behind increasing the ranking of the website. Instead of spending on money on Google AdWords, you can easily improve your website rankings by good search engine optimization. The responsibilities of an SEO executive involves keyword research, user indexed optimization, managing duplicate content, technical audits. Success in this role requires a desire to learn all things digital, a natural hunger for driving results and working knowledge of the best practices around technical and on-page SEO.

  • Social Media Marketing (SMM) Expert:

Jobs related to Social Media Marketing are growing in Pakistan, with more companies interested in capitalizing on the shift in habits of people. With greater internet penetration and widespread availability of smart phones, companies understand that they can find their customer online with a measurable Return on Investment. The role of these professionals starts from understanding their customers to creating, curating and managing all published content (text, images, videos) to gaining traffic to their company’s website through sharing on social handles. By monitoring, listening and responding to users in a “Social” way, they are able to change their strategies ultimately leading to sales and new leads.

Essentially these experts are entrusted to monitor, contribute, filter, measure and otherwise guide the social media presence of a brand, product, individual or corporation.

  • Web Developer and Web Designer:

People with an interest in web designing and development can try for these roles. Web designers are people creating stunning websites that are intuitive and easy-to-use. Web developers are responsible for designing, coding and modifying the websites. Prior knowledge of Java, CSS or a programming language is required.

  • Content  Writers:

Content is king! Content marketing requires you to have good knowledge and grasp over English or Urdu, depending on what type of customer you are trying to reach. If you stay abreast of latest trends and news, you can also capitalize on trends with your content. According to market research, content marketing creates 3 times more leads with 62% less cost.

Responsibilities include creating good content which has capacity to attract traffic and become viral and knowing how to embed keywords in your content.

  • Email Marketing Executive:

The primary role of an email marketing executive is to promote the brand through emails on different channels. The emails are circulated to boost the growth, sales, development and create more brand awareness. They have a higher conversion rate than mere promotional ads. The goal is to develop email marketing schedule with the objective of increasing performance of behavioral and lifecycle triggers. Successful email marketing executives need to know how to get the email addresses.

  • Digital Marketing Analyst:

As a digital marketing analyst, these professionals are expected to perform account management of advertising accounts including Google AdWords, Facebook Ads, and other platforms. They assist in the maintenance and monitoring of keyword bids, budgets, performance, and other important account metrics. They also provide creative copy suggestions and graphical ad templates, supporting the generation of new campaigns. Often  times they are expected to generate regular client reports for all major metrics, goals tracking and revenue tracking including monitoring and administering web analytics reports and pointing out key areas of focus in accordance with client goals. Successful Analysts need to have strong ability to learn on the fly and be a go-getter, comfortable working with ambiguity as work changes according to clients’ needs.

Other roles to watch out for:

  • Analytics Manager
  • E-Commerce Manager
  • Conversion Rate Optimizer
  • Digital Agency Account Director


How do I start?

No special degree is required to get into digital marketing. A good certification and knowledge about digital marketing is all you need to become a good certified digital marketer.

University of South Asia is the answer to all your questions. The University’s one of a kind Diploma in WebTech and Digital Marketing covers all the aspects of digital marketing and provides good practical knowledge with theoretical learning.

So don’t wait and enroll in our Web Tech and Digital Marketing Diplomas.