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Bachelor (Hons) in Mass Communication

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Admission
Fall & Spring Intake
Duration
4 Years
Semester
8
Campuses Offered
Cantt, Raiwind and Barki campus
Entry Requirements
Minimum 45% in inter or equivalent examination

Introduction

BS (Hons.) in Mass Communication aims at producing quality professionals in the fields of Print, News Media, Public Relations, Advertising, Communication Theory and Research, Radio & Television Production, Drama & Film Production and other related fields.

Program Objectives

01

To produce graduates with both academic knowledge and professional skills for integrated media

02

To provide students with strong theoretical and conceptual understanding of the field of mass communication

03

To improve written, oral, and broadcasting skills of the students

04

To enable students to conduct research related to communication, especially mass communication

Eligibility Criteria

Applicants must achieve minimum 45% marks in Intermediate or equivalent qualification.

Roadmap of the Program

Disclaimer : The Mentioned road map is for illustration purpose only. USA reserves the rights to make changes in the Road Map whenever deemed necessary or appropriate.

Year 1

Semester 1
Course Codes Course Title Pre Req. Credit Hours
IMC-101 Introduction to Mass Communication - 3
COM-101 Functional English - 3
COM-102 Islamic Studies - 2
COM-103 Computer System and Applications - 3
ELC-101 Social Psychology - 3
TOTAL CREDIT HOURS 14
Semester 2
Course Codes Course Title Pre Req. Credit Hours
MMP-102 Mass Media in Pakistan - 3
NWR-103 News Writing and Reporting English/Urdu - 3
COM-104 Pakistan Studies - 2
NIA-104 National and International Affairs - 3
COM-105 Writing and Presentation Skills - 3
TOTAL CREDIT HOURS 14

Year 2

Semester 3
Course Codes Course Title Pre Req. Credit Hours
BCM-201 Broadcast Media TV/Radio - 3
NEP-202 News Editing and Page Design - 3
MLE-203 Media Laws and Ethics - 3
COM-201 Personal Management and Communication Skills - 3
COM-202 Writing and Presentation Skills - 3
COM-202 Mathematics & Statistics - 3
TOTAL CREDIT HOURS 18
Semester 4
Course Codes Course Title Pre Req. Credit Hours
CWM-204 Contemporary World Media - 3
FCE-205 Feature, Column & Editorial Writing - 3
OJM-206 Online Journalism - 3
ELC-201 Sociology - 3
ELC-202 Conflict and Peace Journalism -
ELC-203 Political Science - 3
TOTAL CREDIT HOURS 18

Year 3

Semester 5
Course Codes Course Title Pre Req. Credit Hours
TMC-301 Theories of Mass Communication - 3
COM-301 Journalistic Languages - 3
INC-302 International Communication - 3
MSR-303 Media Seminar - 3
RSM-304 Research Methods I - 3
ELM-301 Documentary and Short Film Production - 3
TOTAL CREDIT HOURS 18
Semester 6
Course Codes Course Title Pre Req. Credit Hours
DSC-305 Development Communication/DSC - 3
RSM-306 Research Methods II - 3
MMT-307 Media Management - 3
ELM-302 Gender and Media - 3
ELC-301 Organizational Behaviour - 3
ELC-302 Media Literacy - 3
TOTAL CREDIT HOURS 18

Year 4

Semester 7
Course Codes Course Title Pre Req. Credit Hours
PRS-401 Public Relations - 3
ELM-401 Photo Journalism - 3
ELM-402 Video Editing - 3
-401 Elective-I - 3
-402 Elective-II - 3
COM-401 Internship - 3
TOTAL CREDIT HOURS 18
Semester 8
Course Codes Course Title Pre Req. Credit Hours
ADV-402 Advertising - 3
ELM-403 Investigative Reporting - 3
COM-402 Research Paper/Project - 3
-403 Elective-III - 3
-404 Elective-IV - 3
TOTAL CREDIT HOURS 15

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