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Overview

A 4-year Bachelor of Science in Marketing program includes general business courses as well as basic instruction in advertising, e-marketing, management, copywriting and entrepreneurship. Students learn about demographics and how they're used to determine marketing strategies. Programs usually require students to complete a capstone experience, which often involves a team project, Additional areas of study include:

Objectives of the Program

- Students will be able to demonstrate Human Resources decision-making processes concerning employees in the workplace.
- Students will be able to evaluate leadership and organizational performance.
- Students will be able to evaluate behavior in the workplace that is not ethical according to Human Resources industry standards.
- Students will be able to demonstrate the ability to apply governmental and organizational policies in the Human Resources role.

Roadmap

ROADMAP BACHELOR OF SCIENCE IN MARKETING

Student must study 132 Credit Hour (42 courses and 1 Final Year Project). Some courses are compulsory to meet the requirement of your degree and are labelled as core course. Others are optional and are labelled as elective.

1st Semester
Code Course Title CH Pre-req
MG-101 PRINCIPLES OF MANAGEMENT 3 - - - -
CS-101 COMPUTER SYSTEMS AND APPLICATIONS 3 - - - -
COM-110 EFFECTIVE COMMUNICATION 3 - - - -
MKT-101 PRINCIPLES OF MARKETING 3 - - - -
ACC-101 PRINCIPLES OF ACCOUNTING 1 3 - - - -
Semester Credit Hours: 15
2nd Semester
Code Course Title CH Pre-req
HR-101 HUMAN RESOURCE MANAGEMENT 3 PRINICIPLES OF MANAGEMENT
MKT-102 MARKETING MANAGEMENT 3 PRINICIPLES OF MARKETING
QM-101 QUANTITATIVE TECHNIQUES IN MANAGEMENT 3 - - - -
COM-120 MANAGEMENT COMMUNICATION 3 EFFECTIVE COMMUNICATION
PS-101 PAK Studies & Islamiyat 3 - - - -
ACC-102 PRINCIPLES OF ACCOUNTING 2 3 PRINCIPLES OF ACCOUNTING 1
Semester Credit Hours: 18
3rd Semester
Code Course Title CH Pre-req
MKT-201 SALES FORCE MANAGEMENT 3 PRINCIPLES OF MARKETING
MKT-202 BRAND MANAGEMENT 3 MARKETING MANAGEMENT
MG-202 FACILITIES MANAGEMENT 3 PRINCIPLES OF MANAGEMENT
ELECTIVE 3 - - - -
SCM-201 SUPPLY CHAIN MANAGEMENT 3 PRINCIPLES OF MANAGEMENT
Semester Credit Hours: 15
4th Semester
Code Course Title CH Pre-req
MKT-203 CONSUMER BEHAVIOR 3 MARKETING MANAGEMENT
MKT-204 INTEGRATED MARKETING COMMUNICATION 3 PRINCIPLES OF MARKETING
ELECTIVE 3 - - - -
ECO-201 FUNDAMENTALS OF ECONOMICS 3 - - - -
ACC-201 FINANCIAL ACCOUNTING 3 PRINCIPLES OF ACCOUNTING 2
Semester Credit Hours: 15
5th Semester
Code Course Title CH Pre-req
MKT-301 INTERNATIONAL MARKETING 3 PRINCIPLES OF MARKETING
MKT-303 MARKETING RESEARCH WITH SPSS 3 CONSUMER BEHAVIOR
ELECTIVE 3 - - - -
ELECTIVE 3 - - - -
ELECTIVE 3 - - - -
FIN-201 FINANCIAL MANAGEMENT 3 FINANCIAL ACCOUNTING
Semester Credit Hours: 18
6th Semester
Code Course Title CH Pre-req
MKT-304 SERVICES MARKETING 3 PRINCIPLES OF MARKETING
ELECTIVE 3 - - - -
ELECTIVE 3 - - - -
BUS-301 BUSINESS LAW 3 PRINCIPLES OF MANAGEMET
ECO-301 MANAGERIAL ECONOMICS 3 FUNDAMENTALS OF ECONOMICS
Semester Credit Hours: 15
7th Semester
Code Course Title CH Pre-req
MKT-401 RETAIL MARKETING 3 PRINCIPLES OF MARKETING
MKT-402 STRATEGIC MARKETING 3 MARKETING MANAGEMENT
ELECTIVE 3 - - - -
ELECTIVE 3 - - - -
ELECTIVE 3 - - - -
Semester Credit Hours: 15
8th Semester
Code Course Title CH Pre-req
MKT-403 E-MARKETING 3 PRINCIPLES OF MARKETING
MKT-404 MEDIA ANALYSIS & CREATIVE STRATEGY PLANNING 3 INTEGRATED MARKETING COMMUNICATION
ELECTIVE 3 - - - -
ELECTIVE 3 - - - -
ELECTIVE 3 - - - -
Semester Credit Hours: 15
Total Credit Hours:132

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